Leads from every power outage and EV-charger search — at half the franchise CPL
Google Ads That Capture Every Emergency Call
When a homeowner's panel fails at 9pm, they click the first electrician ad and call. Google Ads is how you win that moment. But electrical PPC is brutal without specialist management — franchise competitors (Mr. Electric, Mister Sparky) overspend on head terms, amateur electrical handymen pay for DIY-search clicks, and the EV-charger boom has brought in bad actors bidding up CPCs. We eliminate that waste and route every dollar toward the emergency and upgrade leads that actually convert.
Local Service Ads (Google Guaranteed)
For electrical, LSAs consistently crush search ads on cost-per-lead — often $25–$50 per booked call vs $75–$150 for regular PPC. LSAs also display your Google Guaranteed badge, which matters roughly 2x more in electrical than in other trades because customers are already hypersensitive to safety trust signals. We manage your LSA profile, service categories (Electrician, Emergency Electrician, Generator Installer, EV Charger Installer), review responses, service-area tuning, and dispute resolution to recover wrongly-charged leads.
EV Charger Campaign Strategy
EV-charger installation is the fastest-growing electrical service category — search volume has roughly 4x'd in NC since 2022. Most electrical contractors either skip EV ads entirely or run generic "EV charger near me" campaigns that attract price shoppers. We build EV-charger campaigns segmented by EV make (Tesla, Ford F-150 Lightning, GM / Chevy Bolt, Rivian) and panel requirements, with ad copy matched to the specific owner's install challenges — Tesla Wall Connector wiring differs from a Ford Charge Station Pro, and the ads that acknowledge those differences convert 40–60% cheaper than generic.
Emergency vs. Upgrade Campaign Split + Negatives
Emergency keywords ("no power," "breaker tripped," "emergency electrician near me") and upgrade keywords ("panel upgrade cost," "EV charger install," "generator installation") demand different bid strategies, different landing pages, different call tracking. We split them into separate campaigns with tuned budgets — emergency campaigns scale up after storms and weather events, upgrade campaigns run steady year-round. Equally critical: our electrical negative keyword list blocks DIY searches, wholesale parts queries, electrician jobs listings, and schooling-related terms that drain budgets on competitor sites.
What You Get
Cities We Serve
We bring our specialized expertise to contractors across North Carolina.
Frequently Asked Questions
How much should electricians spend on Google Ads?
Most electrical companies start at $1,500–$3,000/month and scale based on closing rate. Post-storm weeks we typically recommend scaling to $4,000–$6,000 temporarily to capture the generator + panel-upgrade demand spike. EV-charger campaigns run steady year-round and perform best at $1,000–$2,000/month allocated separately from emergency spend.
What's the average cost-per-lead for electrician ads?
Industry average runs $75–$150 per lead through search ads. Our electrical clients typically see $35–$65 per lead through search and $25–$50 through Local Service Ads — because we split campaigns by intent tier, maintain aggressive negative keywords, and use EV-make-specific ad copy. In less competitive NC secondary markets, we've driven electrical LSA leads below $20.
Do you manage Local Service Ads for electricians?
Yes — for electrical, LSAs are almost always the highest-ROI ad channel because you pay only for qualified contacts and the Google Guaranteed badge compounds your trust signals. We handle profile setup, service-category optimization, review management, service-area tuning, and lead-dispute resolution to recover wrongly-billed leads.
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