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Roofing Marketing

Digital Marketing Agency for Roofers That Books Roofing Jobs

The digital marketing agency for North Carolina roofers — roofing websites, local SEO, and Google Ads built to turn storm-season searches and “roof replacement” clicks into booked inspections and real roofing leads. One monthly price, no long contract.

5.0
Google
Trustpilot
5.0
Trustpilot
G2
5.0
G2
Capterra
5.0
Capterra
Real Results
Skyler White website on desktop
Skyler White website on tablet
Skyler White website on phone

Property Sweepers Case Study

“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”

Skyler White

Skyler White

Property Sweepers · Raleigh, NC

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Growth Systems

Choose the system that fits your growth stage

Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.

Starter System illustration
Foundation

Starter System

For contractors who need a clean, professional online foundation.

Best for

  • Newer contractors
  • Bad or outdated website
  • No clear lead tracking
  • Need to look pro fast
See If Starter Fits
Most Popular
Custom System illustration

Custom System

A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.

Best for

  • Built around your goals & budget
  • Start with one service, add more later
  • Call automation, reviews & follow-up
  • Scales as you grow
Build My Custom Plan
Market Leader System illustration
Advanced

Market Leader System

For contractors who want to aggressively grow and own their market.

Best for

  • Established contractors
  • Multiple services or locations
  • SEO + Google Ads + tracking
  • Serious monthly growth plan
Book Strategy Call
Why Figgle

Why roofing contractors choose Figgle Media

A North Carolina agency built only for roofing contractors — here’s what sets us apart.

  • NC-only and contractor-only — we already know how roofing contractors get hired here
  • Built around storm and hail volume, not generic marketing
  • We report in booked inspections — not clicks, impressions, or vanity metrics
  • Flat monthly fee — never a percentage of your ad spend
Video coming soon Drop in a YouTube link to wire this up
The Process

How we launch your growth system

  1. 1

    Discovery call

    A real talk about your trade, market and service area.

  2. 2

    Free growth plan

    A written plan, sized to your market, in 48 hours.

  3. 3

    Build your system

    Site, local SEO, ads and tracking, wired together.

  4. 4

    Launch & learn

    Go live, watch the calls land, and tune weekly.

  5. 5

    Scale what works

    Double down on the channels booking the most jobs.

What We Build

What goes into your Roofing system

Most roofing contractors get a site that looks fine and books nothing. Here's what we build instead — tuned to storm and hail volume and the way the work actually gets won.

Roofing contractor at work

Built for intent

Built around "roof replacement"

When a homeowner searches "roof replacement" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked inspections.

Roofing marketing built around each service line

Built for your service lines

One path per service line

Roofing work splits across repair, replacement, insurance, and commercial — and they don't convert the same way. We build a dedicated page and ad path for each, so roofing contractors stop losing intent-matched traffic to a single catch-all page.

Trust signals on a Roofing contractor site

Built to earn trust

Proof that wins the call

GAF / Owens Corning / CertainTeed, real local job photos, and reviews do the convincing a stock-photo site never will. Every call and form lands in one dashboard tied to booked work — backed by our 90-day performance guarantee.

Built for NC Roofing

Marketing that actually knows your trade

Built around NC storm and hail cycles — we pace ads to demand spikes.

We split insurance-claim, replacement, and repair intent so budget follows the job.

Manufacturer-cert badges (GAF / Owens Corning / CertainTeed) surfaced where you have them.

No Risk

The deal is built so the risk is ours

No big upfront bill, no long contract, and you keep everything you pay for.

You own everything

Site, profiles, ad accounts, analytics — all yours.

Month-to-month after 90 days

No long contract. Not earning our keep? You walk.

90-day performance guarantee

Real progress in 90 days, or we keep working.

Maintenance included

Updates, monitoring and reviews — no surprise invoices.

No big upfront fee

One simple monthly price, not a five-figure bill.

A real human, not a phone tree

You talk to the people doing the work.

Where We Work

Roofing marketing across North Carolina

These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can help.

See all NC service areas

Based in North Carolina

Built in North Carolina, working with contractors statewide.

Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.

Digital Marketing for Roofers

Digital Marketing That Books Jobs

Roofing companies don't need another pretty website that sits online and does nothing. They need a complete digital marketing system that turns Google searches, paid ads, reviews, service pages, and call tracking into booked work. Built only for roofing contractors, Figgle Media wraps that system around the jobs that matter most — roof replacement, storm damage, emergency repair, inspections, gutters, siding, and commercial roofing. Every page, form, and call button is tracked, so your roofing company can see where leads come from and which jobs turn into revenue.

That's the difference between a website and a digital marketing system. The website is one piece; the system is web design plus SEO, paid advertising, social media, content, and reviews — the full set of marketing services an online-first roofing business needs, all managed by one team that only works with contractors.

Most roofing companies pay for one piece and wonder why the phone isn't ringing. The wins come when web design, SEO, paid ads, social media, and reviews run as one marketing program — measured against booked jobs, not clicks — instead of three vendors who never talk to each other.

Marketing strategy

We map your market, your best-paying jobs, and where competitors are weak. That roofing marketing strategy decides where the budget goes first — search, paid advertising, social media, or reviews — so you're not spreading money thin across marketing services that don't book work. You get a written plan sized to your growth goals — not a guess — with the marketing services to run first.

Website design

Your website is the hub everything else feeds. We handle roofing website design built to load fast on a phone, with clean responsive design that splits repair, replacement, and insurance work into their own service pages. Good web design keeps your phone number and quote form in front of every visitor and turns a click into a call. Clean design and fast service pages also give your SEO and Google Ads a stronger place to land.

SEO & Google search

Most roofing jobs start with a Google search. We build the local SEO foundation — Google Business Profile and GMB optimization, service-area pages, and a steady stream of reviews — so your company shows up in the Map Pack for "roofer near me" across your towns. It runs on the same contractor SEO program we use for every trade.

Google Ads & paid advertising

When you need calls this week, paid advertising is the fastest lever. We run tightly managed Google Ads for contractors and Local Service Ads tied to cost-per-booked-job, so your ad budget chases roof replacements and storm work instead of junk clicks. You keep the ad account and the data.

Social media advertising

Search captures the homeowners already looking; social media advertising creates demand before they search. We run Facebook and Instagram campaigns that put your best roofs in front of local homeowners — and social media is where storm-season buzz spreads fastest. Every paid social media lead is tracked back to booked work, so social earns its place in the marketing mix.

Content creation & blogging

Content creation is what makes SEO compound. We publish helpful roofing content — storm-damage guides, financing explainers, and neighborhood pages — so your internet marketing keeps pulling leads long after the ad budget stops. It's the slow, durable half of a roofing marketing plan, and it builds the authority Google rewards.

Reviews & reputation management

Roofing is a trust purchase, and your online reviews do the selling before you ever pick up the phone. We build review and reputation management into the system — automatic review requests after a completed job, plus owner-style responses — so new customers see the proof first.

Lead & revenue tracking

Every call, form, and ad click is tracked back to the job it booked. One dashboard shows which roofing services and channels drive the most leads and the most revenue, so you can put more money where the real jobs are — and cut what isn't working. It's the difference between guessing and knowing which marketing services and channels actually make your company money.

From roofing digital marketing and web design to video production and review management, every service runs under one roof. We only work with contractors, so the strategy, copy, and ad targeting already fit how roofing companies get hired in North Carolina. It's a complete online marketing program — websites, local SEO, Google Ads, social, and reviews — built to grow one roofing company at a time. Book a strategy call and we'll map the marketing plan for your market — free.

Roofing questions NC contractors ask

What does a roofing marketing agency actually do?
We run the whole system that books roofing jobs — your website, local SEO and Google search, Google Ads, reviews and reputation, plus call and form tracking. Everything points at one goal: turning searches into booked roofing leads and revenue you can actually see.
Do roofers need SEO, Google Ads, or both?
Most need both. Google Ads and Local Service Ads book jobs this week; local SEO compounds for months and lowers your cost per lead over time. We start with whatever books work fastest in your market, then layer the rest.
Can you track roofing leads from calls and forms?
Yes. Every call, form, and ad click is tracked back to the job it booked, so you can see which roofing services and channels actually drive leads and revenue — not just clicks and impressions.
Do you build websites for roofing companies?
Yes. We handle roofing website design built to load fast, separate repair, replacement, and insurance work, and keep your phone number and quote form in front of every visitor — then tie it into the rest of your marketing.
How long does roofing marketing take to work?
Paid ads can book calls in the first week or two. Map Pack and Google Business Profile movement usually shows in 30–60 days, and organic ranking for 'roofer in [city]' searches typically lands real traffic in 90–120 days.

Ready to book more roofing jobs?

Free roofing growth plan — we’ll show you where your next inspections should be coming from.