Facebook Ads for Contractors That Fill Your Pipeline
Targeted Facebook campaigns for North Carolina contractors — demand-gen, instant lead forms, and retargeting, all tracked to booked jobs, not likes. Flat monthly fee, and you keep the account.
The trades we specialize in
Marketing built for the way contractors actually win work — estimates, jobsite calls, repeat customers.
Roofing
Built for storm, insurance & replacement jobs.
HVAC
Built for installs, repairs & maintenance plans.
Plumbing
Built to capture urgent, ready-to-book calls.
Landscaping
Built to showcase work and win premium projects.
Remodeling
Built to win kitchen, bath & whole-home jobs.
Construction
Built to win bigger, more profitable projects.
Electricians
Built for residential & commercial service work.
Home Builders
Built to showcase builds & attract better clients.
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
What We Do
What we build into every Facebook campaign
Most contractors boost a post, get a few likes, and call it advertising. Here’s what actually fills a pipeline.
Demand search can’t give you
Reach homeowners before they search.
Search only catches people already looking. Facebook puts you in front of homeowners in your service area by age, homeownership and life events — so you create the demand instead of fighting over the trickle that’s already searching.
Lead forms & landing pages
Built to convert, not just collect likes.
Ads land on instant lead forms or a dedicated landing page built for the job — one clear offer, tap-to-call, and a short form. Real job photos and before/afters do the selling that a boosted post never could.
Retargeting & tracking
Every lead tied to cost-per-job.
We retarget the homeowners who didn’t convert the first time and tie every lead back to the campaign with the Facebook pixel and call tracking — so we optimize to cost-per-booked-job, not likes. Backed by our 90-day performance guarantee.
How we launch your Facebook campaigns
- 1
Discovery call
A real talk about your jobs, margins and service area.
- 2
Free growth plan
A written ad plan, audiences and an honest budget in 48 hours.
- 3
Build campaigns
Creative, audiences, lead forms and tracking wired up.
- 4
Launch & learn
Go live, cut the weak creative, watch the leads land.
- 5
Optimize to cost-per-job
Shift budget toward the creative and audiences that book jobs.
Why contractors choose Figgle Media
A North Carolina agency built for the trades — here’s what sets us apart.
- Facebook Ads built only for NC contractors
- Scroll-stopping creative from your real job photos
- Flat monthly fee — never a % of ad spend
- Instant lead forms and retargeting wired in
- Optimized to cost-per-booked-job, not likes
The deal is built so the risk is ours
You keep the account, we charge a flat fee, and every dollar is tracked.
You keep the ad account
Account, pixel, audiences and data stay yours — always.
No % of ad spend
A flat monthly fee. We don’t profit when you overspend.
Transparent reporting
See every dollar, lead, and cost-per-booked-job.
Month-to-month after 90 days
No long lock-in. Not earning it? You walk.
90-day performance guarantee
Real progress in 90 days, or we keep working.
A real human, not a phone tree
You talk to the person running your ads.
Search captures demand. Facebook creates it.
Only a small slice of homeowners are searching for you today. Facebook puts you in front of the rest — and keeps you there until they’re ready.
Create demand, don’t wait for it
Reach homeowners by area, age, homeownership and life events — before they ever search.
Show the work
Before/after photos and short job videos do the selling that text search ads can’t.
Retarget every near-miss
Stay in front of past site visitors and quote-starters until they’re ready to book.
Tracked to booked jobs
Pixel + call and form tracking tie every lead back to the campaign — not likes.
Need more than just Facebook?
Facebook fills the pipeline — but the homeowners ready to buy right now are searching. We run the whole paid stack, so demand-gen and intent work together.
Web Design
Conversion-first contractor sites that load fast and turn visitors into booked jobs.
Learn moreLocal SEO
Climb the Google map pack and AI search so the right homeowners find you first — no cost per click.
Learn moreGoogle Ads
Show up the second someone searches your service. Tightly managed campaigns built to book jobs, not burn budget.
Learn more
Local Service Ads
Land the Google Guaranteed badge at the very top of search — and pay only for real leads, not clicks.
Learn more
Instagram Ads
Put your best before/after work in front of local homeowners scrolling their feed.
Learn moreTikTok Ads
Short job videos that reach new and first-time homeowners other channels miss.
Learn moreYouTube Ads
Stay top-of-mind with local homeowners by what they’re watching and searching.
Learn moreBing Ads
Cheaper clicks and an older, high-intent homeowner audience Google Ads never reaches.
Learn moreChatGPT Ads
Get recommended when homeowners ask AI who to hire — before competitors find the channel.
Learn moreNot sure what you need?
Tell us your trade and market — we’ll map the exact mix of services that books you the most jobs.
Get my free growth planFacebook Ads for contractors across North Carolina
These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can run your Facebook Ads there.
What goes into facebook ads for contractors that book jobs
Good facebook ads for contractors aren’t decoration — they’re a lead system that works before a homeowner ever calls. Strong facebook advertising makes your offer obvious, proves the company is real with photos of actual work, and gives the homeowner one clear next step instead of a like.
Figgle Media builds around the jobs you actually want more of. Our ads target homeowners by area, age, homeownership and life events, so the budget reaches the buyers most likely to call — then your before/after photos and short job videos do the selling a boosted post never could.
Paid advertising for the trades should make a local company look established without burning budget on the wrong audience. Every ad drives to an instant lead form or a dedicated landing page built to convert, so the homeowners you reach become leads you can actually book.
Every call and form is tracked back to the exact audience and creative that earned it, so you can see what your facebook ads bring in each month. That’s the difference between boosting posts for likes and running paid ads built to win work — real lead generation measured against booked jobs and revenue.
Most agencies launch an ad and walk away. Figgle Media works more like a growth partner for home services: we map the path from the feed to the landing page to the booked job, then build facebook ads around it. The same playbook works for roofing, HVAC, plumbing, remodeling, and the construction companies and small businesses that need proof, speed, and one clear next step — because every home service business runs on leads.
Precise audience targeting
We reach homeowners by area, age, homeownership and life events across the construction industries, so your spend lands on buyers already in the market for home improvement — not a broadcast audience.
Creative built from real work
Polished stock doesn’t convert for the trades. We build creative from your real jobs and happy customers — the before/afters and finished projects that stop the scroll and turn attention into leads.
Lead forms that convert
Instant lead forms and tap-to-call buttons sit on every ad and landing page, turning clicks into booked jobs and a steady flow of leads — real lead generation, measured and tracked, not guessed at.
Retargeting every near-miss
Most homeowners don’t book on the first touch. We retarget site visitors and past leads across Facebook and Instagram, keeping you top of mind until they’re ready to call.
Tracking & reporting
Every call and form is tracked back to the audience and creative that earned it, so you can see exactly what your advertising brings in — and your true cost per lead — each month.
Proof & trust signals
Real job photos, five-star reviews, before/afters, and license badges build the instant trust that turns a first-time scroller into a phone call and a booked job.
Plugs into your whole system
Your paid social is one layer of a complete marketing system — built to work with Google Search, Local Service Ads, and SEO, so demand-gen and intent compound as you grow.
Built for home service businesses
We run paid ads only for home service businesses across North Carolina, so the targeting, creative, and offers already match how your customers buy — no learning curve on your trade, and you keep the account, audiences, and data.
From the first ad and audience build to creative, landing pages, retargeting, and call tracking, every piece is built to help one local company book more work. See Facebook Ads pricing or book a free growth plan.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Facebook Ads questions NC contractors ask
Do Facebook ads actually work for contractors?
Isn’t Facebook just for likes and follows?
Will you make the ad creative?
How much should I spend per month?
Should I run Facebook and Google Ads together?
Ready to fill your pipeline?
Send us your service area and a few job photos — we’ll show you exactly what a Facebook campaign that books jobs should look like. Free.