Qualified leads this week, not next quarter
Google Ads That Fill Roofing Pipelines
Google Ads is the fastest way to get your roofing company in front of homeowners who are actively looking for a roofer right now. But most roofers waste 40-60% of their ad spend on irrelevant clicks. We eliminate that waste and route every dollar toward leads that actually book.
Local Service Ads (Google Guaranteed)
Local Service Ads appear above regular Google Ads and display your Google Guaranteed badge, reviews, and phone number. You only pay when a homeowner actually calls or messages. We manage your LSA profile, optimize your service categories, and handle dispute resolution to keep your cost-per-lead as low as possible.
Search Ads With Roofing-Specific Copy
Generic ad copy like "Need a roofer? Call today!" doesn't convert. We write ads that match the exact intent behind each search — storm damage urgency, insurance claim questions, material-specific queries. Different keywords get different ads, different landing pages, and different calls-to-action.
Negative Keyword Management
The biggest money drain in roofing PPC: paying for clicks from people searching for "roofing jobs," "DIY roof repair," or "roofing materials wholesale." We maintain an aggressive negative keyword list refined from thousands of roofing campaigns — blocking waste before it costs you a cent.
What You Get
Cities We Serve
We bring our specialized expertise to contractors across North Carolina.
Frequently Asked Questions
How much should roofers spend on Google Ads?
Most roofing companies start at $1,500-$3,000/month in ad spend and scale from there. Your ideal budget depends on market size, competition, and average job value. We recommend starting lean, proving ROI, then scaling the budget as leads convert to jobs.
What's the average cost-per-lead for roofing ads?
Industry average is $75-$150 per lead. Our clients typically see $40-$80 per lead because we optimize specifically for roofing intent keywords and use aggressive negative keyword management. In less competitive markets, we've driven leads below $30.
Do you manage Local Service Ads for roofers?
Yes. LSAs are often the highest-ROI channel for roofers because you only pay for actual contacts, not clicks. We handle profile optimization, review management, service area targeting, and dispute resolution.
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