Capture every heat wave and cold snap — before the call goes to a competitor
Google Ads That Fill HVAC Pipelines
When a homeowner's AC dies at 2pm on an 95-degree day, they don't scroll — they click the first HVAC ad and call. Google Ads is how you win that moment. But most HVAC companies waste 40–60% of their ad spend on irrelevant clicks: people searching for jobs, DIY repairs, or wholesale parts. We eliminate that waste and route every dollar toward the emergency and replacement leads that actually book.
Local Service Ads (Google Guaranteed)
Local Service Ads appear above regular search ads and display your Google Guaranteed badge, reviews, and phone number. You pay only when a homeowner actually calls or messages. For HVAC, LSAs consistently generate the lowest cost-per-lead of any ad channel — often $25–$45 per booked call. We manage your LSA profile, service categories, and dispute resolution so every qualifying lead gets through and every invalid one gets credited back.
Emergency vs. Planned Campaign Split
Emergency HVAC keywords ("AC repair now," "furnace emergency") demand different ad copy, landing pages, and bid strategies than planned-replacement keywords ("new HVAC system," "heat pump installation"). We split these into separate campaigns with tuned budgets, so emergency spend scales up during demand spikes and replacement spend runs steady year-round.
Seasonal Bid Strategy + Negative Keywords
HVAC bids in July for AC terms are 2–3x their April rate — if you use the same flat budget, you disappear during peak demand. We adjust bids dynamically by season and weather forecast, and maintain an aggressive negative keyword list that blocks DIY searches, parts searches, jobs searches, and other budget-wasters refined from hundreds of HVAC campaigns.
What You Get
Frequently Asked Questions
How much should HVAC companies spend on Google Ads?
Most HVAC companies start at $1,500–$3,000/month and scale seasonally. During peak summer (June–August) and peak winter (December–February), we recommend scaling to $4,000–$8,000 to capture demand surges. Off-season, budgets drop 40–60% and shift toward maintenance + tune-up campaigns.
What's the average cost-per-lead for HVAC ads?
Industry average is $60–$125 per lead. Our HVAC clients typically see $35–$70 per lead because we split emergency and planned campaigns separately and maintain tight negative keyword lists. In less competitive markets, we've driven HVAC leads below $25 during off-peak seasons.
Do you manage Local Service Ads for HVAC?
Yes. For HVAC, LSAs are almost always the highest-ROI ad channel — you pay only for actual calls and messages. We handle profile optimization, service-category selection, review management, service-area tuning, and dispute resolution.
Ready to Get Started?
Get a free, no-obligation plan showing exactly how we'll grow your business.