117 new customers in 90 days

L&R Exteriors had built a strong Triangle reputation across Raleigh, Cary, and North Hills, but the website was barely showing up for the search terms homeowners were actually using. The page existed, the work was there — the visibility was not.

Their previous agency reported on traffic and impressions for keywords that did not turn into jobs. The team could see the marketing dashboard going up and to the right, but the phone was not ringing in proportion. They needed someone who would optimize for booked work, not vanity metrics.

• Ranking for keywords that did not produce calls
• Map Pack visibility limited to one ZIP code
• Generic local content with no neighborhood specificity
• Quote form converting at less than 1.5%

We threw out the keyword strategy and rebuilt it around homeowner-intent terms in the exact Raleigh-area neighborhoods L&R serves. Each service line — roofing, siding, windows, gutters — got dedicated content tied to the local searches that produce calls, not the ones that look impressive in a report.

The site itself got rebuilt around quote-form clarity, mobile-first speed, and trust signals (license, insurance, real project photos by neighborhood). Google Business Profile got fully rebuilt and a structured review-request workflow went live for every closed job.

• Keyword strategy rebuilt around buyer intent
• Service-line pages tied to local neighborhoods
• New site with sub-2-second mobile load time
• Structured review request workflow post-job

In 90 days, L&R Exteriors brought in 117 net-new customers from organic and paid search. Map Pack impressions jumped 186% across the Triangle, and review velocity went from 1-2 per month to 8-10. The new quote form converts at over 4% — nearly triple the previous rate.

Six months in, the project pipeline is sitting at $580K in active quotes, with attribution clearly tied to specific search terms and neighborhoods. The team no longer guesses where work is coming from — they can see it in real time.