Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most contractor Google Ads burn money
Google Ads is the fastest way to start filling your phone — and the fastest way to bleed money if it is set up wrong. The default settings actively work against you. The default landing page is your homepage. The default reporting tells you about clicks, not jobs.
Most contractors who try Google Ads either do it themselves and waste 30% of their budget on bad-fit clicks, or hire an agency that runs the campaigns and never connects them to actual revenue. Both end the same way: you stop running ads and decide they “do not work for our business.”
- Campaigns lumping repair, replacement, and emergency into one ad group
- Ads point to a generic homepage instead of an intent-matched landing page
- No call tracking — you cannot tell which ad produced which booked job
- Daily budget pacing not tuned to when buyers actually search
What You Get
What Figgle delivers with Google Ads
Four pieces, built together — campaign structure, landing pages, bidding, and tracking all aligned.
Keyword & Intent Strategy
Repair, replacement, and emergency searches behave differently. We build campaigns around buyer intent, not keyword volume.
Landing-Page Alignment
Every ad goes to a page built for that exact intent — not your homepage. The click and the page have to match.
Bid Management & Pacing
Smart bid strategies tuned to your service area, your hours, and when your buyers are actually searching.
Conversion Tracking
Every form, call, and booked job tracked back to the ad that produced it. You see cost-per-job, not cost-per-click.
Why Figgle Google Ads actually pay back
We are not trying to be a generalist agency for every business type. Figgle is built around contractors, and that changes how the pages are written, how the offers are structured, and where the calls to action appear.
For Google Ads that means we structure campaigns around the trade — repair vs replacement vs storm work for roofers, emergency vs scheduled service for plumbers, panel upgrade vs EV install for electricians. Budget goes where it pays back.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Built for contractors across North Carolina
We run Google Ads for contractors serving Raleigh, Charlotte, Durham, Greensboro, Winston-Salem, Wilmington, Fayetteville, Asheville, and surrounding NC markets.
Google Ads Questions
Questions NC contractors usually ask us
How fast can Google Ads start producing leads?
Properly-built campaigns can fill the phone within 7–14 days of launch. The catch is the campaigns and landing pages have to be built right — turning on Google’s defaults is the fastest way to waste money.
How much should I spend per month?
Depends entirely on your market, service area, and trade. We will build a plan with exact numbers before you commit a dollar.
Do you also run social media ads?
Sometimes. For most contractors, Google Ads is the highest-intent channel and we focus there first. Social makes sense for some trades but rarely as the primary lead source.
Can you take over my existing ad account?
Yes — and we typically prefer that. Your historical data has value. We will audit what is working, fix what is not, and build from there.
What about LSAs (Local Service Ads)?
Different product, different best practices. We handle both and align them so they are not competing for the same lead.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Major NC Markets
Cities where Figgle delivers contractor marketing
Pick the market closest to your service area. Each city page covers the same playbook tuned to that local Map Pack and demand pattern.
Triangle Service Areas
Triangle satellite cities we cover
Smaller Triangle cities where Figgle has active contractor work. Same playbook, sub-market-specific tuning.