Instagram Ads That Turn Your Work Into Leads
Visual-first Instagram campaigns for North Carolina contractors — feed, Stories and Reels built from your real jobs, tracked to booked jobs, not followers. Flat monthly fee, and you keep the account.
The trades we specialize in
Marketing built for the way contractors actually win work — estimates, jobsite calls, repeat customers.
Roofing
Built for storm, insurance & replacement jobs.
HVAC
Built for installs, repairs & maintenance plans.
Plumbing
Built to capture urgent, ready-to-book calls.
Landscaping
Built to showcase work and win premium projects.
Remodeling
Built to win kitchen, bath & whole-home jobs.
Construction
Built to win bigger, more profitable projects.
Electricians
Built for residential & commercial service work.
Home Builders
Built to showcase builds & attract better clients.
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
What We Do
What we build into every Instagram campaign
Most contractors post a few photos and hope. Here’s what actually turns a feed into a lead source.
Reels & carousels
Let the work do the talking.
Short Reels and photo carousels built from your real jobs show homeowners exactly what they’ll get. On Instagram, the finished project is the ad — and it converts far better than any stock graphic.
Lead forms & landing pages
Built to convert, not collect followers.
Ads land on instant lead forms or a dedicated landing page — one clear offer, tap-to-call, and a short form. We optimize for booked jobs, and followers come along for free.
Retargeting & tracking
Every lead tied to cost-per-job.
We retarget the homeowners who engaged but didn’t convert and tie every lead back to the campaign with the pixel and call tracking — optimizing to cost-per-booked-job. Backed by our 90-day performance guarantee.
Your best ad is the work itself.
Instagram is where finished-project photos and quick before/after Reels do the selling — in front of homeowners who aren’t searching yet.
Reach by area and interest
Target homeowners in your service area by age, interests, and life events — before they ever search.
Show off the finish
Carousels and Reels of your real projects stop the scroll and prove the quality in seconds.
Retarget the near-misses
Stay in front of profile visitors and quote-starters until they’re ready to book.
Tracked to booked jobs
Pixel, call and form tracking tie every lead back to the campaign — not follower count.
How we launch your Instagram campaigns
- 1
Discovery call
A real talk about your jobs, margins and service area.
- 2
Free growth plan
A written ad plan, audiences and an honest budget in 48 hours.
- 3
Build campaigns
Creative, audiences, lead forms and tracking wired up.
- 4
Launch & learn
Go live, cut the weak creative, watch the leads land.
- 5
Optimize to cost-per-job
Shift budget toward the creative and audiences that book jobs.
Why contractors choose Figgle Media
A North Carolina agency built for the trades — here’s what sets us apart.
- Instagram Ads built only for NC contractors
- Reels and carousels cut from your real job footage
- Flat monthly fee — never a % of ad spend
- Instant lead forms and retargeting wired in
- You keep the ad account, pixel and audiences
- Optimized to cost-per-booked-job, not followers
- Backed by a 90-day performance guarantee
- Locally owned — based in Wendell, NC
The deal is built so the risk is ours
You keep the account, we charge a flat fee, and every dollar is tracked.
You keep the ad account
Account, pixel, audiences and data stay yours — always.
No % of ad spend
A flat monthly fee. We don’t profit when you overspend.
Transparent reporting
See every dollar, lead, and cost-per-booked-job.
Month-to-month after 90 days
No long lock-in. Not earning it? You walk.
90-day performance guarantee
Real progress in 90 days, or we keep working.
A real human, not a phone tree
You talk to the person running your ads.
Need more than just Instagram?
Instagram fills the pipeline with visual demand — but the homeowners ready to buy right now are searching. We run the whole paid stack so demand-gen and intent work together.
Google Ads
Capture homeowners the moment they search. Intent-matched campaigns tracked to cost-per-job.
Learn more
Bing Ads
Cheaper clicks and an older, high-intent homeowner audience Google Ads never reaches.
Learn more Local Service Ads
Land the Google Guaranteed badge at the very top of search — pay only for real leads.
Learn moreInstagram Ads for contractors across North Carolina
These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can run your Instagram Ads there.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Instagram Ads questions NC contractors ask
Do Instagram ads work for contractors?
Isn’t Instagram just about follower count?
Do I need to film professional video?
How much should I spend per month?
Should I run Instagram and Google together?
Ready to turn your work into leads?
Send us your service area and a few job photos or clips — we’ll show you exactly what an Instagram campaign that books jobs should look like. Free.