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HVAC Marketing

HVAC Marketing That Keeps the Phone Ringing Year-Round

Websites, local SEO, and Google Ads for North Carolina HVAC companies — built to turn “AC repair” searches, installs, and maintenance plans into booked service calls, in every season.

5.0
Google
Trustpilot
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Trustpilot
G2
5.0
G2
Capterra
5.0
Capterra
Real Results
Skyler White website on desktop
Skyler White website on tablet
Skyler White website on phone

Property Sweepers Case Study

“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”

Skyler White

Skyler White

Property Sweepers · Raleigh, NC

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Growth Systems

Choose the system that fits your growth stage

Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.

Starter System illustration
Foundation

Starter System

For contractors who need a clean, professional online foundation.

Best for

  • Newer contractors
  • Bad or outdated website
  • No clear lead tracking
  • Need to look pro fast
See If Starter Fits
Most Popular
Custom System illustration

Custom System

A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.

Best for

  • Built around your goals & budget
  • Start with one service, add more later
  • Call automation, reviews & follow-up
  • Scales as you grow
Build My Custom Plan
Market Leader System illustration
Advanced

Market Leader System

For contractors who want to aggressively grow and own their market.

Best for

  • Established contractors
  • Multiple services or locations
  • SEO + Google Ads + tracking
  • Serious monthly growth plan
Book Strategy Call
Why Figgle

Why HVAC contractors choose Figgle Media

A North Carolina agency built only for HVAC contractors — here’s what sets us apart.

  • NC-only and contractor-only — we already know how HVAC contractors get hired here
  • Built around summer heat and cold-snap demand spikes, not generic marketing
  • We report in booked service calls — not clicks, impressions, or vanity metrics
  • You own everything — site, profiles, ad accounts, analytics
  • Flat monthly fee — never a percentage of your ad spend
  • Month-to-month after 90 days, no long contract
  • Backed by a 90-day performance guarantee
  • Locally owned — based in Wendell, NC
Video coming soon Drop in a YouTube link to wire this up
The Process

How we launch your growth system

  1. 1

    Discovery call

    A real talk about your trade, market and service area.

  2. 2

    Free growth plan

    A written plan, sized to your market, in 48 hours.

  3. 3

    Build your system

    Site, local SEO, ads and tracking, wired together.

  4. 4

    Launch & learn

    Go live, watch the calls land, and tune weekly.

  5. 5

    Scale what works

    Double down on the channels booking the most jobs.

What We Build

What goes into your HVAC system

Most HVAC contractors get a site that looks fine and books nothing. Here's what we build instead — tuned to summer heat and cold-snap demand spikes and the way the work actually gets won.

HVAC contractor at work

Built for intent

Built around "AC repair"

When a homeowner searches "AC repair" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked service calls.

HVAC marketing built around each service line

Built for your service lines

One path per service line

HVAC work splits across AC repair, system replacement, heat-pump installs, and maintenance plans — and they don't convert the same way. We build a dedicated page and ad path for each, so HVAC contractors stop losing intent-matched traffic to a single catch-all page.

Trust signals on a HVAC contractor site

Built to earn trust

Proof that wins the call

Carrier / Trane / Lennox dealer status, real local job photos, and reviews do the convincing a stock-photo site never will. Every call and form lands in one dashboard tied to booked work — backed by our 90-day performance guarantee.

Built for NC HVAC

Marketing that actually knows your trade

We day-part ads around NC heat waves and cold snaps so spend follows demand.

Separate emergency “no cool” and planned-replacement campaigns.

A maintenance-plan funnel built to grow recurring revenue.

No Risk

The deal is built so the risk is ours

No big upfront bill, no long contract, and you keep everything you pay for.

You own everything

Site, profiles, ad accounts, analytics — all yours.

Month-to-month after 90 days

No long contract. Not earning our keep? You walk.

90-day performance guarantee

Real progress in 90 days, or we keep working.

Maintenance included

Updates, monitoring and reviews — no surprise invoices.

No big upfront fee

One simple monthly price, not a five-figure bill.

A real human, not a phone tree

You talk to the people doing the work.

Where We Work

HVAC marketing across North Carolina

These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can help.

See all NC service areas

Based in North Carolina

Built in North Carolina, working with contractors statewide.

Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.

HVAC questions NC contractors ask

How long does HVAC SEO take?
Map Pack and Google Business Profile movement usually shows in 30–60 days. Organic ranking for 'AC repair in [city]' type searches typically lands real traffic in 90–120 days. We work the fast wins first while the long-tail content compounds.
Do I need a brand-new HVAC website?
Not always. If your current site is fast, mobile-friendly, and the lead form actually works, we keep it and build on top. If it's slow, generic, or hides your emergency number — the rebuild pays for itself in the first season.
Can you handle SEO and Google Ads together?
Yes — they belong together. SEO + Ads run on the same dashboard with the same tracking, and we shift budget between the two based on which is producing cheaper booked jobs that month.
Do you work with HVAC companies outside North Carolina?
We focus on NC because that's the market we know cold — climate swings, towns, competitive density. We do take selective work outside NC when the fit is obvious, but it is not the default.
Can you help me sell more maintenance plans?
Yes — recurring revenue is one of the first things we surface. We build a clear plan page, tie it into the booking flow, and make it an obvious next step after a repair or install.

Ready to stay booked every season?

Free HVAC growth plan — we’ll map where your next service calls should come from.