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Google Ads for Contractors

Google Ads That Bring Calls, Not Just Clicks

Intent-matched Google Ads management for North Carolina contractors — every dollar tracked to booked jobs, not cost-per-click theater. Flat monthly fee, and you keep the account.

Contractor Google Ad at the top of search results
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Trustpilot
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Real Results
Skyler White website on desktop
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Property Sweepers Case Study

“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”

Skyler White

Skyler White

Property Sweepers · Raleigh, NC

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Growth Systems

Choose the system that fits your growth stage

Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.

Starter System illustration
Foundation

Starter System

For contractors who need a clean, professional online foundation.

Best for

  • Newer contractors
  • Bad or outdated website
  • No clear lead tracking
  • Need to look pro fast
See If Starter Fits
Most Popular
Custom System illustration

Custom System

A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.

Best for

  • Built around your goals & budget
  • Start with one service, add more later
  • Call automation, reviews & follow-up
  • Scales as you grow
Build My Custom Plan
Market Leader System illustration
Advanced

Market Leader System

For contractors who want to aggressively grow and own their market.

Best for

  • Established contractors
  • Multiple services or locations
  • SEO + Google Ads + tracking
  • Serious monthly growth plan
Book Strategy Call
See Google Ads Pricing

What We Do

What we build into every ad campaign

Most contractors burn ad spend on broad keywords, no tracking, and clicks to a weak page. Here’s what we run instead.

Contractor Google Ad at the top of search results

Intent-matched campaigns

We bid on ready-to-buy searches.

We target the “need it now” searches — not vanity terms that pull tire-kickers. Tight service-area targeting, ad scheduling and a hard negative-keyword list cut the wasted clicks before they ever cost you.

Dedicated contractor landing page that matches the ad

Dedicated landing pages

Ads land on a page built to convert.

Your clicks hit a page that matches the ad and the job — not a slow, generic homepage. One clear offer, tap-to-call above the fold, and a short quote form, so the click turns into a call.

Call and form tracking tied back to each Google Ads campaign

Call & form tracking

Every lead tied to cost-per-job.

Call tracking and form attribution tie every lead back to the campaign that earned it, so we optimize to cost-per-booked-job — not cost-per-click theater. Backed by our 90-day performance guarantee.

Transparent Spend

Where your ad budget actually goes

Most agencies take a cut of your spend — so they win when you overspend. We don’t.

Your ad budget100% to Google

Our management is a separate flat monthly fee — never skimmed from your ad dollars.

100% goes to Google

Your whole ad budget buys clicks — we don’t skim a cut.

Flat management fee

One predictable monthly price, never a % of ad spend.

You own the account

Keep the account, history and data if you ever leave.

Tied to booked jobs

We optimize to cost-per-call, not cost-per-click.

The Process

How we launch your ad campaigns

  1. 1

    Discovery call

    A real talk about your jobs, margins and service area.

  2. 2

    Free growth plan

    A written ad plan and an honest budget in 48 hours.

  3. 3

    Build campaigns

    Keywords, ads, landing pages and tracking wired up.

  4. 4

    Launch & learn

    Go live, cut the bad clicks, watch calls land.

  5. 5

    Optimize to cost-per-job

    Shift budget toward what books jobs, every week.

Why Figgle

Why contractors choose Figgle Media

A North Carolina agency built for the trades — here’s what sets us apart.

  • Google Ads built only for NC contractors
  • Real calls in the first 7–14 days
  • Flat monthly fee — never a % of ad spend
  • 100% of your budget goes to Google
  • You keep the ad account, history and data
  • Optimized to cost-per-booked-job, not clicks
  • Backed by a 90-day performance guarantee
  • Locally owned — based in Wendell, NC
Video coming soon Drop in a YouTube link to wire this up
Our Guarantees

The deal is built so the risk is ours

You keep the account, we charge a flat fee, and every dollar is tracked.

You keep the ad account

Account, history and data stay yours — always.

No % of ad spend

A flat monthly fee. We don’t profit when you overspend.

Transparent reporting

See every dollar, click, call and cost-per-job.

Month-to-month after 90 days

No long lock-in. Not earning it? You walk.

90-day performance guarantee

Real progress in 90 days, or we keep working.

A real human, not a phone tree

You talk to the person running your ads.

Where We Work

Google Ads for contractors across North Carolina

These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can run your ads there.

See all NC service areas

Based in North Carolina

Built in North Carolina, working with contractors statewide.

Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.

Google Ads questions NC contractors ask

How fast can Google Ads start producing leads?
Real calls usually start coming in within the first 7–14 days of launch. The first month is mostly about cleaning out the bad-fit clicks; by month two the campaign is tuned and cost-per-booked-job starts dropping.
How much should I spend per month?
It depends on your service area, your ticket size, and the competition. For most NC contractors the floor is around $1,500/mo to see real volume — below that, Google's auction does not give you enough data to optimize. We'll size the budget honestly on the call, not pad it.
Do you also run social media ads?
We focus on search (Google + Local Service Ads) because that is where buyers with active intent live. We will run Facebook/Instagram retargeting to back up search, but we do not pretend Meta cold traffic is a primary lead source for most contractor trades.
Can you take over my existing ad account?
Yes — and we usually do. We audit what is running, keep the campaigns that are profitable, kill the dead weight, and rebuild the rest. You keep ownership of the account; we just operate it.
What about LSAs (Local Service Ads)?
LSAs are part of the Google Ads strategy, not separate. We get you Google-Guaranteed, manage the lead disputes, and run LSAs alongside Search Ads — pulling budget toward whichever is producing cheaper booked jobs that month.

Ready to stop wasting ad spend?

Send us your current setup — or none at all — and we’ll show you exactly where the budget should go. Free.