Bing Ads That Reach Buyers Google Misses
Microsoft Advertising for North Carolina contractors — cheaper clicks, an older high-intent homeowner audience, and every dollar tracked to booked jobs. Flat monthly fee, and you keep the account.
The trades we specialize in
Marketing built for the way contractors actually win work — estimates, jobsite calls, repeat customers.
Roofing
Built for storm, insurance & replacement jobs.
HVAC
Built for installs, repairs & maintenance plans.
Plumbing
Built to capture urgent, ready-to-book calls.
Landscaping
Built to showcase work and win premium projects.
Remodeling
Built to win kitchen, bath & whole-home jobs.
Construction
Built to win bigger, more profitable projects.
Electricians
Built for residential & commercial service work.
Home Builders
Built to showcase builds & attract better clients.
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
What We Do
What we build into every Bing campaign
Most contractors ignore Bing entirely — and leave cheap, high-intent leads on the table. Here’s what we run instead.
Cheaper clicks, less competition
Pay less for the same search.
Far fewer contractors bid on Bing, so the cost-per-click runs well below Google in most NC trades. The same “need it now” searches — for less. We bid only on the ready-to-buy terms and cut the waste with tight negatives.
An audience Google misses
Reach the homeowners Google can’t.
Bing is the default on Windows and Edge, so its audience skews older and higher-income — often the exact homeowner who can afford the job and never sees your Google ad. It’s incremental reach, not the same clicks twice.
Imported & tracked
Your proven campaigns, tuned for Bing.
We import what already works from Google Ads, rebuild it for the Microsoft auction, and tie every call and form back to cost-per-booked-job — so Bing is measured the same way as everything else. Backed by our 90-day performance guarantee.
The channel most contractors leave on the table
It’s not a Google replacement — it’s cheap, incremental leads from homeowners your search ads never reach.
Cheaper clicks
Fewer contractors bid on Bing, so cost-per-click runs well below Google in most trades.
An audience Google misses
Older, higher-income homeowners on Windows and Edge who never see your Google ad.
Import your Google campaigns
We bring over what already works, then tune it for the Microsoft auction.
Tracked to booked jobs
Call and form tracking tie every lead back to cost-per-job — same as Google.
How we launch your Bing campaigns
- 1
Discovery call
A real talk about your jobs, margins and service area.
- 2
Free growth plan
A written ad plan and an honest budget in 48 hours.
- 3
Import & build
Import proven campaigns, rebuild for Bing, wire up tracking.
- 4
Launch & learn
Go live, cut the bad clicks, watch the cheap leads land.
- 5
Optimize to cost-per-job
Shift budget toward the keywords that book jobs, every week.
Why contractors choose Figgle Media
A North Carolina agency built for the trades — here’s what sets us apart.
- Bing Ads built only for NC contractors
- Lower cost-per-click than Google in most trades
- Reach the homeowners Google Ads miss
- Flat monthly fee — never a % of ad spend
- We import and tune your proven Google campaigns
- You keep the Microsoft Advertising account and data
- Optimized to cost-per-booked-job, not clicks
- Backed by a 90-day performance guarantee
The deal is built so the risk is ours
You keep the account, we charge a flat fee, and every dollar is tracked.
You keep the ad account
Your Microsoft Advertising account, history and data stay yours.
No % of ad spend
A flat monthly fee. We don’t profit when you overspend.
Transparent reporting
See every dollar, click, call and cost-per-job.
Month-to-month after 90 days
No long lock-in. Not earning it? You walk.
90-day performance guarantee
Real progress in 90 days, or we keep working.
A real human, not a phone tree
You talk to the person running your ads.
Need more than just Bing?
Bing is the cheap extra volume — but it’s rarely the whole plan. We run the whole paid stack, so budget flows to whatever books the cheapest jobs that month.
Google Ads
The biggest pool of searching homeowners. Intent-matched campaigns tracked to cost-per-job.
Learn more
Facebook Ads
Facebook campaigns that create demand and retarget the homeowners search misses.
Learn more Local Service Ads
Land the Google Guaranteed badge at the very top of search — pay only for real leads.
Learn moreBing Ads for contractors across North Carolina
These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can run your Bing ads there.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Bing Ads questions NC contractors ask
Does anyone actually use Bing?
Is Bing worth it if I already run Google Ads?
How much should I spend per month?
Can you reuse my existing Google Ads campaigns?
Will the leads be lower quality?
Ready for cheaper leads Google misses?
Already running Google Ads? We’ll import your campaigns into Bing and show you the extra leads waiting there. Free.