Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most concrete Google Ads lose the long cycle
Most concrete Google Ads run a single “concrete contractor” campaign and miss that buyer journeys vary dramatically by service line. Driveway shoppers buy in 1–3 weeks; decorative concrete and hardscape buyers research for 3–6 weeks; foundation repair buyers are urgent and price-shopping. One campaign serves none of them well.
Google Ads for concrete requires segmentation by service line + nurture for the longer cycles + visual landing pages for the high-ticket decorative work. Contractors who run flat-structure campaigns waste 30–50% of budget on traffic that won’t convert in the cycle window.
- Single “concrete” campaign mixing 1-week and 6-week buyer journeys
- No email/SMS nurture for the longer-cycle decorative and hardscape leads
- Landing pages don’t show portfolio depth — high-ticket buyers bounce
- No foundation-repair-specific campaign — the most urgent intent is unaddressed
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for concrete paid search — segmented campaigns, lead nurture, portfolio landing pages, and conversion tracking.
Service-Line-Segmented Campaigns
Separate campaigns for driveways, patios, decorative concrete, foundation repair, and slabs. Each with its own landing page, bid strategy, and budget pacing.
Long-Cycle Lead Nurture
Email + SMS nurture sequences for the 3–6 week decorative and hardscape sales cycles. Keeps leads engaged through portfolio review and proposal stages instead of going cold.
Portfolio-Driven Landing Pages
Service-line landing pages with 20+ tagged real project photos, pricing context, and process information. Critical for high-ticket decorative work where buyers shop visually.
Call Tracking + Signed-Proposal Attribution
Call tracking back to signed proposals — not form fills, not initial leads. Measures the real conversion: signed concrete contracts.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and concrete paid search needs different tactics for different service lines. A driveway campaign optimized for fast conversion fails at decorative work. A long-cycle decorative campaign wastes budget on driveway shoppers. We build separate campaign architectures for each.
NC concrete markets vary by demand mix. Charlotte's clay-heavy soils drive heavier foundation-repair demand; Lake Norman and Ballantyne drive premium decorative work. Raleigh's sandier soils have less foundation work but similar decorative demand. We tune campaigns for each market.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Concrete marketing in major NC cities
Pick the major NC market closest to your service area — each has its own concrete marketing page tuned to local competition.
Triangle Service Areas
Concrete marketing in Triangle satellites
Smaller Triangle cities where the Concrete playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Concrete contractor running a $1,500–$2,500/month program typically sees 4–9 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces signed concrete proposals?
Foundation-repair campaigns produce booked appointments within 1–2 weeks. Driveway and patio campaigns produce signed proposals within 2–4 weeks. Decorative and hardscape campaigns take 4–8 weeks because the sales cycle is longer. We pace expectations and budget accordingly.
What's the best Google Ads strategy for a concrete company in NC?
Build separate campaigns and landing pages for each service line, set up email/SMS nurture for longer-cycle leads, invest in portfolio depth on landing pages (20+ photos minimum), and track conversion back to signed proposals not form fills.
How much should a concrete company spend on Google Ads in NC?
Most healthy NC concrete Google Ads programs run $2K–$5K/mo. Decorative-focused contractors run higher because portfolio + image investment is heavier. Foundation-repair specialists run leaner because the keyword is cheaper. See our pricing.
Should concrete companies run LSAs?
Selectively. LSAs work for foundation-repair (urgent intent, 24–48 hour conversion window) but rarely for decorative or driveway work where sales cycles are too long for LSA economics. Some NC concrete contractors run small foundation-repair LSA budgets ($400–$800/mo) alongside their Google Ads.
How do we use Google Ads for high-ticket decorative concrete?
Long-tail keyword strategy (stamped patio Charlotte, decorative concrete Lake Norman, exposed aggregate driveway Cary), portfolio-heavy landing pages with pricing ranges, and email nurture for the 3–6 week sales cycle. Modest paid budget combined with strong Local SEO + Pinterest is the right mix for premium decorative work.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.