Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most electrical Google Ads miss the specialty money
Most electrical Google Ads chase “electrician [city]” head terms that are expensive ($8–$22 CPC) and convert moderately. Meanwhile EV-charger and whole-home generator searches sit available with cheaper CPC and higher conversion rates — if you bid on them.
Google Ads for electrical requires segmentation by specialty (EV chargers, generators, panel upgrades, residential service, commercial) where each has very different CPC, conversion rate, and ticket size. Lumping them together caps your scaling.
- Single “electrician” campaign — ignoring the higher-converting specialty terms
- No EV charger or generator-specific campaigns
- Landing page is the homepage — 2–3x worse conversion than specialty pages
- Bidding on residential and commercial keywords from the same campaign
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for electrical paid search — specialty campaigns, intent landing pages, conversion tracking, and weekly optimization.
Specialty-Segmented Campaign Architecture
Separate campaigns for EV chargers, whole-home generators, panel upgrades, residential service, 24/7 emergency, and commercial. Each with its own landing page, bid strategy, and budget.
Long-Tail + Specialty Keyword Strategy
Specialty long-tail (Tesla Powerwall installer Charlotte, Generac whole-home install Raleigh) where competition is light and CPC is half what general “electrician” costs.
Specialty Landing Pages
Dedicated EV charger, generator, panel upgrade, and 24/7 service landing pages with pricing context, install timeline, brands carried, and click-to-call. 3-5x conversion lift over homepage-as-landing.
Call Tracking + Specialty-Install Attribution
Call tracking back to booked specialty installs (EV, generator) and dispatched service calls. Measures the high-LTV outcomes — not impressions or generic service forms.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and electrical specialty work is one of the most under-monetized paid search verticals right now. EV charger installs ($800–$2,500 ticket) and whole-home generators ($9K–$15K ticket) are the highest-LTV electrical work in NC and most contractors aren’t running dedicated campaigns for them.
NC electrical markets are growing fastest in specialty categories. Charlotte EV adoption trails only Atlanta in the Southeast; whole-home generator demand has spiked in both Charlotte and Raleigh since the spring 2024 wind events. We tune campaigns to capture this growth specifically.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Electrical marketing in major NC cities
Pick the major NC market closest to your service area — each has its own electrical marketing page tuned to local competition.
Triangle Service Areas
Electrical marketing in Triangle satellites
Smaller Triangle cities where the Electrical playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Electrical contractor running a $1,500–$3,000/month program typically sees 8–16 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces booked electrical jobs?
Most NC electrical Google Ads campaigns produce booked service calls within 1–2 weeks of launch. EV charger and generator install bookings often come faster (5–10 days) because intent is high and competition is lighter.
What's the best Google Ads strategy for an electrical company in NC?
Build dedicated campaigns + landing pages for each specialty (EV chargers, generators, panel upgrades, residential service). Bid heavier on specialty long-tail where CPC is lower and conversion rates are higher. Keep general “electrician” campaigns small until specialty data justifies expansion.
How much should an electrical company spend on Google Ads in NC?
Most healthy NC electrical Google Ads programs run $2K–$6K/mo. Specialty-focused contractors can run leaner ($1.5K–$3K/mo) because their target keywords are cheaper. Multi-service contractors run higher. See our pricing.
Are EV charger Google Ads campaigns really worth it?
Yes — significantly. EV charger campaigns in NC run $4–$9 CPC vs. $8–$22 for general “electrician” terms, with high intent and 25–40% conversion rates on properly-built landing pages. Most NC electrical contractors should be running a small dedicated EV charger campaign ($500–$1,500/mo).
Should electrical Google Ads target commercial work too?
Selectively. Commercial electrical work has long sales cycles and relationship-driven decisions where paid search has limited reach. Some specialty commercial categories (data centers, industrial controls) work for Google Ads. General commercial electrical typically does not. We assess by client and recommend accordingly.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.