Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most home-builder Google Ads lose to portals
Most home-builder Google Ads chase “new homes [city] NC” head terms where Zillow, NewHomeSource, and Trulia outbid you with national-scale budgets. Meanwhile community-name and floor-plan-name searches sit cheaper and convert dramatically better — if you bid on them.
Google Ads for home builders requires segmentation by community + floor plan + inventory + Realtor outreach. Lumping them into a generic builder-name campaign wastes 50–70% of budget on head-term clicks that bounce to portals.
- Single “new homes [city]” campaign — competing with Zillow at national-budget CPCs
- No per-community campaigns — missing the highest-converting long-tail
- No floor-plan-name campaigns — floor plans get searched by name and convert at 3-5x head-term rates
- No quick-move-in / inventory-specific campaigns — missing fast-decision buyers
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for home-builder paid search — community campaigns, floor-plan ads, inventory feeds, and Realtor outreach.
Per-Community Campaign Architecture
Separate Google Ads campaign for each active community with community-specific landing page, ad copy, and bid strategy. Captures “Pulte Indian Trail” and “True Homes Bridgehampton” volume that head campaigns miss.
Floor-Plan + Inventory Ad Strategy
Dedicated campaigns for floor-plan names and quick-move-in inventory. Long-tail terms with cheaper CPC, higher intent, and 3-5x conversion rates over head terms.
Long-Cycle Email + SMS Nurture
Nurture sequences tuned to the 6-18 month buyer journey from first online interaction to signed purchase agreement. Lifestyle content, design center updates, financing partner content.
Realtor Recruitment Campaigns
LinkedIn + trade-publication outreach to NC Realtors, paired with on-site Realtor program content. Recruits the Realtor relationships that drive 25-40% of qualified buyer traffic.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and home-builder paid search needs different tactics than any other vertical. The buyer journey runs 6-18 months; the search behavior splits between community names, floor plans, and inventory; and Realtor relationships drive a meaningful share of qualified traffic. We build campaigns that support all three.
NC home-builder markets vary by community profile. Charlotte's I-77 north corridor (Huntersville, Mooresville) and US-74 east (Indian Trail, Waxhaw) drive most production-builder volume; Raleigh Triangle markets are different. We tune per-community campaigns for the actual sub-markets your business serves.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Home Builder marketing in major NC cities
Pick the major NC market closest to your service area — each has its own home builder marketing page tuned to local competition.
Triangle Service Areas
Home Builder marketing in Triangle satellites
Smaller Triangle cities where the Home Builder playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Home Builder contractor running a $2,500–$5,000/month program typically sees 3–5 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces model-home traffic and signed agreements?
Model-home visits start within 2–3 weeks of campaign launch. Signed purchase agreements take 8–26 weeks because the buyer journey is long. Most NC builders should expect campaign optimization to materialize over 4-9 months as conversion data accumulates.
What's the best Google Ads strategy for a home builder in NC?
Bid heavy on community + floor-plan + inventory long-tail. Run separate campaigns per community. Build long-cycle email/SMS nurture. Recruit Realtor relationships through LinkedIn outreach + on-site Realtor program. Keep general head-term campaigns small until specialty data justifies expansion.
How much should a home builder spend on Google Ads in NC?
Most active NC builders run $4K–$15K/mo on Google Ads. Production builders with 20+ active starts run higher because of inventory volume. Custom builders run lower because the head-term competition is brutal. See our pricing.
Should home-builder Google Ads target community names or head terms?
Heavily prioritize community names + floor plans + inventory. Head terms (“new homes Charlotte NC”) compete with Zillow at national-budget CPCs and convert moderately because portal traffic is research-stage. Community + floor-plan + inventory long-tail has cheaper CPC, higher intent, and 3-5x conversion rates.
How do home-builder Google Ads work with Realtor referrals?
Realtor referrals drive 25-40% of qualified buyer traffic for most NC builders — you can’t replace that with paid search. But targeted LinkedIn + trade-publication ads to NC Realtors recruit and maintain the relationships, paired with on-site Realtor program content (commission structures, registration forms, marketing materials). We build both into the campaign.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.