Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most landscape Google Ads miss the seasonal windows
Landscape demand peaks hard in February-April (annual contract sign-up) and September-October (fall cleanup). Most landscape Google Ads run flat budgets year-round, wasting summer ad spend that converts poorly and missing the spring window where conversion rates are 2–3x baseline.
Google Ads for landscaping requires seasonal pacing, service-line segmentation (maintenance vs. design-build vs. hardscape), and portfolio-driven landing pages for the high-ticket installs. Lumping them together with flat seasonal pacing wastes 40–60% of annual budget.
- Flat year-round budget — missing 2-3x conversion rate spike in February-April
- Single campaign mixing maintenance, design-build, and hardscape buyer journeys
- No annual-contract-signup specific landing page
- Landing pages don’t show portfolio depth — high-ticket buyers bounce
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for landscape paid search — seasonal pacing, service-line campaigns, portfolio landing pages, and conversion tracking.
Seasonal Budget Pacing
Budget weighted heavier in February-April for annual contract signups and September-October for fall cleanup. Lighter summer pacing avoids wasting ad spend on low-conversion windows.
Service-Line-Segmented Campaigns
Separate campaigns for annual maintenance, lawn care, hardscape, design-build, and tree work. Each with its own landing page, bid strategy, and budget.
Portfolio-Driven Hardscape Landing Pages
Hardscape and design-build landing pages with 30+ tagged real project photos, neighborhood references, and credential signals. Critical for premium NC suburb buyers.
Call Tracking + Signed-Contract Attribution
Call tracking back to signed maintenance contracts and design-build proposals — not form fills. Measures recurring revenue and signed installs.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and landscape paid search has more seasonality than almost any vertical. Spring contract signups, fall cleanup signups, summer maintenance steady-state, winter dormant — each phase needs different campaign treatment. We pace budget and content for each.
NC landscape markets vary by buyer mix. Charlotte's Lake Norman and Ballantyne drive premium hardscape; HOA-heavy Raleigh and Cary drive recurring maintenance contracts. We tune campaigns for the demand mix your business actually wants.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Landscaping marketing in major NC cities
Pick the major NC market closest to your service area — each has its own landscaping marketing page tuned to local competition.
Triangle Service Areas
Landscaping marketing in Triangle satellites
Smaller Triangle cities where the Landscaping playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Landscaping contractor running a $1,500–$3,000/month program typically sees 9–17 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces booked landscape jobs?
Maintenance and lawn-care campaigns produce booked accounts within 1–2 weeks. Hardscape and design-build campaigns produce signed proposals within 4–10 weeks because of longer sales cycles. We pace expectations and budget accordingly.
What's the best Google Ads strategy for a landscape company in NC?
Pace budget heavier in February-April and September-October to capture seasonal demand spikes. Build service-line-specific campaigns and landing pages. Run portfolio-heavy landing pages for hardscape work. Track conversion back to signed contracts and proposals.
How much should a landscape company spend on Google Ads in NC?
Most healthy NC landscape Google Ads programs run $1.5K–$5K/mo annual average, with seasonal weighting (heavier Feb-Apr and Sept-Oct, lighter Jun-Aug). Hardscape specialists run higher because of visual content investment. See our pricing.
Should landscape companies run LSAs?
Limited. LSAs work for emergency-intent trades (HVAC, plumbing, electrical) where homeowners book within hours. Landscape sales cycles are too long for LSA economics. Some NC landscape contractors run small LSA budgets for tree-removal and emergency drainage but the bulk of paid budget belongs in Google Ads + Local SEO.
When in the year do we ramp landscape Google Ads spending?
Heavier in late January through April for the annual maintenance contract sign-up window. Heavier again in late August through October for fall cleanup signup. Lighter in summer (June-August) and dormant in winter (December-January) except for tree-work and emergency drainage campaigns.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.