Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most plumbing Google Ads lose the emergency click
Most plumbing Google Ads run one campaign for “plumber” and lump emergency, drain/sewer, water heater, and specialty work together. Emergency clicks convert in 5 minutes; tankless conversion clicks take 5 weeks of research. Lumping them costs 30–50% of budget on bad-fit traffic.
Google Ads for plumbing requires segmentation by intent + freeze-event responsiveness. NC plumbing demand spikes hard during freeze events when pipes burst and again during summer when slab leaks accelerate. Contractors who actively manage these windows capture the volume; passive accounts miss it.
- Single campaign mixing emergency, drain, water heater, and specialty intent
- No freeze-event response capability — manual launches lose the first 48 hours
- Landing page is the homepage for everyone — phone number not above-fold on mobile
- Bidding on commercial and residential keywords from the same campaign
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for plumbing paid search — segmented campaigns, freeze-event response, conversion tracking, and weekly optimization.
Intent-Segmented Campaign Architecture
Separate campaigns for 24/7 emergency, drain/sewer, water heater (incl. tankless), slab leak, repipe, and commercial. Each with its own landing page and bid strategy.
Freeze-Event Response Campaigns
Pre-built freeze-event campaigns that activate when NC overnight lows hit 25F+. Captures the burst-pipe call spike that flat-budget campaigns miss.
Emergency-Mobile Landing Pages
24/7 emergency landing page with click-to-call hero, response-time promise, and burst-pipe-specific ad copy. 3–5x conversion lift over homepage-as-landing for emergency intent.
Call Tracking + Dispatched-Job Attribution
Call tracking back to dispatched jobs — not form fills, not impressions. We measure the actual money metric: jobs on the truck.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and plumbing emergency intent has more demand volatility than almost any vertical. Freeze events drive 4-8x call spikes overnight; summer heat drives slab-leak acceleration; storm events drive sump-pump and drainage emergency. Active management captures all three; passive accounts capture none.
NC plumbing markets vary by housing-stock age and franchise pressure. Charlotte's 1950-1970s center city has heavy slab-leak demand; Raleigh ITB has similar dynamics. Franchise operators (Roto-Rooter, ARS, Mr. Rooter) compete heavier in Charlotte than Triangle markets. We tune campaigns to compete in each market specifically.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Plumbing marketing in major NC cities
Pick the major NC market closest to your service area — each has its own plumbing marketing page tuned to local competition.
Triangle Service Areas
Plumbing marketing in Triangle satellites
Smaller Triangle cities where the Plumbing playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Plumbing contractor running a $1,500–$3,000/month program typically sees 12–22 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces dispatched plumbing calls?
Most NC plumbing Google Ads campaigns produce dispatched calls within 1–2 weeks of launch — faster than Local SEO. Freeze-event windows accelerate everything — campaigns launched right before winter ramp 2–3x faster.
What's the best Google Ads strategy for a plumbing company in NC?
Segment campaigns by intent (emergency, drain/sewer, water heater, slab leak, repipe), build intent-specific landing pages with click-to-call hero, prune negative keywords weekly, and pre-build freeze-event response capability.
How much should a plumbing company spend on Google Ads in NC?
Most healthy NC plumbing Google Ads programs run $3K–$10K/mo. Minimum for meaningful conversion data is ~$2K/mo. Charlotte emergency CPCs justify higher floor budgets. See our pricing.
Should plumbing companies prioritize Google Ads or LSAs?
Both, with LSAs taking the larger share of emergency-intent budget. Charlotte plumbing LSA leads run $30–$80 per lead vs. $90–$170 cost-per-converted-lead on Google Ads. Most NC plumbers should run both, weighted toward LSAs for emergency and Ads for specialty + commercial.
How do we manage Google Ads during a freeze event?
Pre-build a freeze-response campaign with burst-pipe landing page, click-to-call hero, and same-night promise. Have it paused but ready. When NC overnight lows hit 25F+, flip it on, increase bids on burst-pipe and frozen-pipe terms, and pace budget heavier through the first 5–7 days. We do this for every major freeze window.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.