Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most roofing Google Ads burn budget
Most roofing Google Ads run one campaign for “roofing” and lump every keyword together. Storm-driven repair clicks, replacement-research clicks, and insurance-claim clicks all behave differently. Lumping them costs 30–50% of budget on bad-fit traffic that converts at half the rate of segmented buyers.
Google Ads for roofing requires segmentation by intent (repair vs. replacement vs. insurance), geography (sub-market ticket sizes vary), and storm-event responsiveness (search spikes 4–6x baseline during major weather windows). Most roofing accounts get one of those right.
- Single campaign mixing repair, replacement, and insurance intent — CPCs averaged together
- No storm-event response capability — manual launches lose 48 hours during peak demand
- Landing pages are the homepage for everyone — 2–3x worse conversion than intent-specific pages
- Negative keyword list never pruned — bleeding spend on DIY and parts queries
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for roofing paid search — segmented campaigns, storm-event response, conversion tracking, and weekly optimization.
Intent-Segmented Campaign Architecture
Separate campaigns for emergency repair, considered replacement, insurance claims, and commercial roofing — each with its own landing page, ad copy, and bid strategy. Stops lumping clicks at different intents.
Storm-Event Response Campaigns
Pre-built storm-response campaigns that launch in 12 hours of major NC hail or wind events. Captures the 4-6x search spike instead of losing it to learning-period ad latency.
Landing Page + Conversion Optimization
Intent-specific landing pages built around roofing buyer questions — insurance claim handling, replacement timelines, repair pricing context. Click-to-call hero on mobile. 2–3x conversion lift over homepage-as-landing.
Call Tracking + Booked-Inspection Attribution
Call tracking back to booked inspections, not form fills. We measure the actual money metric — jobs on calendar — not vanity metrics like clicks or impressions.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and roofing paid search is one of the most demanding ad-management verticals. Storm spikes, intent variations, and CPC volatility all require active management — not a set-and-forget account that gets reviewed monthly.
NC roofing markets vary too. Charlotte CPCs run 30–60% above Raleigh on the same terms, hail volume is 2–3x heavier, and franchise competition is more aggressive. We tune bid strategy and budget pacing for each market separately.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Roofing marketing in major NC cities
Pick the major NC market closest to your service area — each has its own roofing marketing page tuned to local competition.
Triangle Service Areas
Roofing marketing in Triangle satellites
Smaller Triangle cities where the Roofing playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Roofing contractor running a $1,500–$3,000/month program typically sees 6–14 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces booked roofing inspections?
Most NC roofing Google Ads campaigns produce booked inspections within 1–2 weeks of launch — faster than Local SEO. The first 30–60 days are conversion-data learning; after that, cost-per-inspection drops 25–40% as the algorithm tunes.
What's the best Google Ads strategy for a roofing company in NC?
Segment campaigns by intent (repair, replacement, insurance, commercial), build intent-specific landing pages, track calls back to booked inspections, prune negative keywords weekly, and have storm-response campaigns pre-built so you can flip them on within 12 hours of major weather events.
How much should a roofing company spend on Google Ads in NC?
Most healthy NC roofing Google Ads programs run $3K–$10K/mo. The minimum that produces meaningful conversion data is around $2K–$2.5K/mo; below that, you can’t learn against the algorithm. Charlotte CPCs justify higher floor budgets than smaller NC markets. See our pricing.
Should roofing companies run Google Ads + LSAs together?
Yes — and segment them. LSAs sit above Map Pack on emergency intent and produce cheaper leads ($30–$80) but are less controllable. Google Ads gives you precise intent + geographic targeting at higher CPC ($80–$160 cost-per-converted-lead). Most NC roofers should run both, weighted toward LSAs for emergency and Ads for replacement and insurance work.
How do we manage Google Ads during NC storm events?
Pre-build a storm-response campaign with dedicated emergency landing page, click-to-call hero, and storm-event ad copy. Have it paused but ready. Within 12 hours of a major NC hail event, flip it on, increase bids on emergency repair terms, and pace budget heavier through the first 7–10 days. We do this for every major storm window.
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.