Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most remodeling Google Ads burn through budget
Most remodeling Google Ads chase head terms like “kitchen remodel [city] NC” that are expensive ($10–$25 CPC) and convert moderately because the buyer is months away from signing. Without nurture for the long sales cycle, the lead goes cold and the ad spend is wasted.
Google Ads for remodeling requires modest paid spend, long-tail keyword focus, portfolio-driven landing pages, and email/SMS nurture for the 6–14 week sales cycle. Contractors who run aggressive head-term campaigns without nurture lose 70–80% of leads to the cycle.
- All budget on expensive head terms — long-tail neighborhood + service terms ignored
- No email/SMS nurture for the 6-14 week sales cycle
- Landing pages don’t show portfolio depth or NKBA/NARI credentials
- Leads going cold between first click and call — nothing keeping them engaged
What You Get
What Figgle delivers with Google Ads
Four pieces, built together for remodeling paid search — long-tail keywords, nurture sequences, portfolio landing pages, and conversion tracking.
Long-Tail Keyword Strategy
Bidding heavier on long-tail neighborhood + service terms (Lake Norman kitchen remodeler, Ballantyne master bath designer) where CPC is half of head terms and conversion rates are 2–3x higher.
Long-Cycle Email + SMS Nurture
Nurture sequences tuned to the 6–14 week remodeling sales cycle. Portfolio updates, design trend content, financing information — keeping leads engaged through their research window.
Portfolio-Driven Landing Pages
Service-line landing pages (kitchen, bath, whole-home, basement) with 30+ tagged real project photos, NKBA/NARI credentials visible, and design-process explanation. 3-5x conversion lift over homepage-as-landing.
Call Tracking + Signed-Contract Attribution
Call tracking back to signed contracts — not form fills, not initial leads. Measures the real conversion: signed remodeling agreements at full ticket size.
Why Figgle Google Ads moves the needle
Figgle is built around contractors and remodeling paid search needs different tactics than emergency trades. The buyer journey runs 6–14 weeks; the ticket sizes are $30K–$300K; the decision is portfolio-driven and credential-aware. We build campaigns that support the long cycle instead of forcing emergency-trade tactics on a research-driven trade.
NC remodeling markets vary by ticket size and buyer behavior. Charlotte Lake Norman drives whole-home $80K–$300K work; Raleigh ITB drives 1920s-era renovations; perimeter cities drive mid-ticket kitchen and bath. We tune campaigns for each market's actual demand mix.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Remodeling marketing in major NC cities
Pick the major NC market closest to your service area — each has its own remodeling marketing page tuned to local competition.
Triangle Service Areas
Remodeling marketing in Triangle satellites
Smaller Triangle cities where the Remodeling playbook applies. Same approach, sub-market-specific tuning.
Google Ads Questions
Questions about Google Ads for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Remodeling contractor running a $2,000–$4,000/month program typically sees 3–8 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long until Google Ads produces signed remodeling contracts?
First leads in 1-2 weeks. Signed contracts in 8-16 weeks for kitchen and bath, 12-26 weeks for whole-home. Most NC remodeling contractors should expect ROI to materialize over 4-6 months, not in the first 30 days. We pace expectations honestly.
What's the best Google Ads strategy for a remodeling company in NC?
Bid heavy on long-tail neighborhood + service terms, build email/SMS nurture for the long sales cycle, run portfolio-driven landing pages with NKBA/NARI credential signals, and track conversion back to signed contracts. Keep paid budget modest and invest the difference in Local SEO + content.
How much should a remodeling company spend on Google Ads in NC?
Most healthy NC remodeling Google Ads programs run $1.5K–$4K/mo — modest because the long sales cycle and high tickets favor SEO + content over heavy paid spend. Charlotte luxury custom remodelers may run lower; mid-ticket kitchen-and-bath specialists run mid-range. See our pricing.
Should remodeling companies prioritize Google Ads or Houzz?
Both, with Houzz often taking the larger share of remodeling marketing budget for premium markets. A strong Houzz Pro profile drives a meaningful share of Lake Norman and Ballantyne premium remodeling research. Google Ads supports the long-tail and credential-aware searches.
Are LSAs worth running for remodeling work in Charlotte or Raleigh?
Generally no — remodeling sales cycles are too long for LSA economics. The lead-cost-to-conversion math doesn’t work compared to organic + nurture + research-traffic capture. We honestly tell remodelers when LSAs make sense (rare) and when they don’t (most cases).
Ready to stop burning ad budget?
If your Google Ads are running but the calls are not coming — or you are nervous to even try Ads because you have heard the horror stories — Figgle can audit your account for free and show what a stronger NC Google Ads plan should look like.
Book Your Strategy CallGoogle Ads for every trade we serve
Paid search tuned for crews — not boutiques. Every trade we serve gets ads built around their service area, ticket size, and call volume.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.