Roofing Contractor
Case Study
After nearly 50 years of honest work, we finally have a website that matches our reputation. Figgle didn’t dress us up like some big corporation — they told our real story and put us in front of the homeowners, businesses, and government buyers who actually need us. Phones are booked out.
Roofing Contractor
Case Study
Figgle understood Raleigh from day one. They built a site that ranks for the exact keywords homeowners search, and the quote form stays full. A hundred new customers since launch — we haven’t looked back.
Gutter Contractor
Case Study
I run a small local crew — the last thing I needed was an agency that didn’t understand the trades. Figgle got it right away. Clean site, clear message, easy quotes. Six years of honest work, finally being seen by the right people.
The Problem
Why most remodeling SEO chases the wrong intent
Most remodeling SEO chases “remodeling contractor [city]” head terms while missing the way buyers actually search: 6–14 weeks of research, 30–100 saved Houzz/Pinterest photos, specialty terms like “kitchen remodel cost [city]” or “master bath designer [neighborhood]”, and credentialing-specific queries (“NKBA certified kitchen designer [city]”).
Local SEO for remodeling runs on portfolio depth, NKBA/NARI credential signals, dedicated landing pages per service line (kitchen, bath, whole-home, basement), and content tuned to research-stage queries that capture buyers months before they call.
- Portfolio buried in a 12-photo gallery instead of 50+ tagged real projects
- NKBA/NARI/industry credentials buried on About page instead of in the hero
- All remodeling lumped on one services page instead of kitchen / bath / whole-home / basement
- No long-cycle research content (cost guides, design process, timeline expectations)
What You Get
What Figgle delivers with Local SEO
Four pieces, built together for remodeling demand — portfolio-driven ranking, credential signals, service-line content depth, and visual SEO.
Remodeling Map Pack & GBP Optimization
GBP rebuild with remodeling-specific categories (kitchen, bath, whole-home, design-build, basement), credential visibility (NKBA, NARI), real project posts, and review pacing tied to project completion milestones.
Portfolio-First Web Architecture
Dedicated landing pages per service line, each with 20–40 real Charlotte/Raleigh tagged project photos, design process explanation, and credential signals visible above the fold.
Long-Cycle Content Strategy
Cost guides, design process pages, timeline expectations, financing FAQs — content that captures buyers in research mode months before they call. Email/SMS nurture tied to high-intent content.
Houzz + Pinterest + Visual SEO
Houzz Pro profile optimization, Pinterest content strategy, and Google Image Search optimization for the visual research queries that drive premium remodeling tickets.
Why Figgle local SEO moves the needle
Figgle is built around contractors and remodeling is one of the most research-heavy SEO verticals. Content published today ranks for buyers who first started researching 6 months ago. We build out the content depth, credential visibility, and portfolio organization that supports a 6-14 week sales cycle.
NC remodeling markets vary by ticket size and buyer behavior. Charlotte's Lake Norman drives whole-home $80K-$300K work; Raleigh's ITB neighborhoods drive 1920s-era renovations; perimeter cities drive mid-ticket kitchen and bath. We tune content for each market's actual demand mix.
The Process
How we launch your growth system
Discovery call
A real conversation about your business, your crew, and your service area — not a pitch.
Free growth plan
A written plan with exact numbers, sized to your market, delivered in 48 hours.
Build phase
New site, local SEO foundation, and ad accounts wired into your live dashboard.
Launch & learn
Go live, watch the first calls land, and iterate weekly on what is converting.
Scale what works
Double down on the channels driving booked jobs. Cut what is not. Repeat monthly.
Major NC Markets
Remodeling marketing in major NC cities
Pick the major NC market closest to your service area — each has its own remodeling marketing page tuned to local competition.
Triangle Service Areas
Remodeling marketing in Triangle satellites
Smaller Triangle cities where the Remodeling playbook applies. Same approach, sub-market-specific tuning.
Local SEO Questions
Questions about local SEO for contractors
How many leads can I expect per month in North Carolina?
Realistic range: a Remodeling contractor running a $2,000–$4,000/month program typically sees 3–8 qualified leads per month after the 90-day ramp. Volume varies with trade ticket size, market depth, and ad budget. We don’t promise specific numbers up front. We promise weekly reporting tied to booked jobs.
How long does Local SEO take to work for a remodeling company?
Map Pack visibility shows in 90–120 days. Page-one organic on competitive head terms takes 6–9 months. Specialty terms (Lake Norman kitchen designer, Ballantyne master bath remodel) often rank faster. Remodeling SEO compounds dramatically year-over-year because content depth + portfolio depth keep pulling research-stage traffic.
What's the best Local SEO strategy for a remodeling company in NC?
Build deep service-line landing pages (kitchen, bath, whole-home, basement) with 30+ real project photos each. Surface NKBA/NARI credentials prominently. Optimize Houzz Pro profile aggressively. Publish long-cycle research content (cost guides, design process, timeline). Build email nurture for the 6–14 week sales cycle.
How much does Local SEO cost for a remodeling company?
Most healthy NC remodeling Local SEO programs run $2K–$5K/mo because of the photography, content depth, and Houzz integration. Whole-home / Lake Norman-focused contractors run higher; kitchen-and-bath specialists run mid-range. See our pricing.
Is Houzz more important than Google for remodeling SEO?
Both matter, but Houzz drives a meaningful share of premium-ticket remodeling research in NC, especially Lake Norman and Ballantyne. A strong Houzz Pro profile with 50+ tagged projects compounds outside Google entirely. We build the integration into the SEO program rather than choosing one channel.
Can remodeling SEO target specific neighborhoods in Charlotte or Raleigh?
Yes — and the long-tail neighborhood terms convert at higher rates than the head terms. “Lake Norman kitchen remodeler” or “Cotswold master bath designer” have lower competition and higher purchase intent than “remodeling Charlotte NC”. We build neighborhood landing pages for the markets you actually serve.
Ready to show up where the jobs are?
If you are invisible on Google Maps, ranking for the wrong keywords, or just sick of “SEO reports” that do not turn into calls — Figgle can audit your current setup for free and show what a stronger NC local SEO plan should look like.
Book Your Strategy CallLocal SEO for every trade we serve
We build the local SEO playbook into every trade we serve — Google Business Profile, map-pack rankings, and on-page tuning made for the way contractors actually win work.
Available across North Carolina
Triangle-first, statewide-ready. Pick your city to see how this looks for contractors there.