Air Duct Cleaning Marketing That Keeps the Vans Moving
Websites, search visibility, and paid campaigns for NADCA-certified duct cleaners — built to turn indoor air-quality searches into work on the board.
Everything that books more Air Duct Cleaning jobs
A great website gets you found — but booking jobs takes the whole system. We run local SEO, paid ads, and social for air duct cleaning companies, all tied to booked work. Start with what you need and add as you grow.
Web Design
Conversion-first contractor sites that load fast and turn visitors into booked jobs.
Learn moreLocal SEO
Climb the Google map pack and AI search so the right homeowners find you first — no cost per click.
Learn moreGoogle Ads
Show up the second someone searches your service. Tightly managed campaigns built to book jobs, not burn budget.
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Local Service Ads
Land the Google Guaranteed badge at the very top of search — and pay only for real leads, not clicks.
Learn moreFacebook Ads
Create demand before homeowners search — target by area and life event, and retarget every near-miss.
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Instagram Ads
Put your best before/after work in front of local homeowners scrolling their feed.
Learn moreTikTok Ads
Short job videos that reach new and first-time homeowners other channels miss.
Learn moreYouTube Ads
Stay top-of-mind with local homeowners by what they’re watching and searching.
Learn moreBing Ads
Cheaper clicks and an older, high-intent homeowner audience Google Ads never reaches.
Learn moreChatGPT Ads
Get recommended when homeowners ask AI who to hire — before competitors find the channel.
Learn more
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
Why air duct cleaning companies choose Figgle Media
A North Carolina agency built only for air duct cleaning companies — here’s what sets us apart.
- NC-only and contractor-only — we already know how air duct cleaning companies get hired here
- Built around indoor air-quality demand, not generic marketing
- We report in booked jobs — not clicks, impressions, or vanity metrics
- Flat monthly fee — never a percentage of your ad spend
How we launch your growth system
- 1
Discovery call
A real talk about your trade, market and service area.
- 2
Free growth plan
A written plan, sized to your market, in 48 hours.
- 3
Set up your system
Site, local SEO, ads and tracking, wired together.
- 4
Launch & learn
Go live, watch the calls land, and tune weekly.
- 5
Scale what works
Double down on the channels booking the most jobs.
What We Build
What goes into your Air Duct Cleaning system
Most air duct cleaning companies get a site that looks fine and books nothing. Here's what we build instead — tuned to indoor air-quality demand and the way the work actually gets won.
Built for intent
Built around "air duct cleaning"
When a homeowner searches "air duct cleaning" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked jobs.
Built for your service lines
One path per service line
Air Duct Cleaning work splits across whole-house systems, dryer vents, and deodorizing — and they don't convert the same way. We build a dedicated page and ad path for each, so air duct cleaning companies stop losing intent-matched traffic to a single catch-all page.
Built to earn trust
Proof that wins the call
NADCA-certified and insured, real photos of local jobs, and honest reviews are what get a homeowner to pick you. Stock photos never do. Every call and form lands in one dashboard, so you can see which ones turned into paid work — backed by our 90-day performance guarantee.
What Goes Into the Program
This trade has a credibility problem it mostly did not earn. Bait-and-switch coupon outfits trained a generation of customers to expect a $59 special and a hard upsell in the hallway, and an honest NADCA-certified crew has to out-argue that before it can quote real work.
Read more Show less
That is the job air duct cleaning marketing has to do here — not create demand, but separate you from the outfit that burned the customer last time. Everything below is built around showing the work rather than claiming it.
The cards cover the site, local search, paid, and the tracking that ties all of it back to jobs on the board. It is the same program we run for every air duct cleaning operator we work with, and marketing for air duct cleaning companies is most of what we do.
Nothing sells this trade like before-and-after. A borescope shot of a filthy return and the same run afterwards does more work than any paragraph, and it is the fastest way to separate yourself from a coupon operation. Our website design work is fast and mobile-first, puts tap-to-call in the thumb zone, and leads with real photographs of your own jobs.
- Mobile-first rebuild
- Before-and-after galleries
- Tap-to-call in the thumb zone
- NADCA credentials above the fold
Whole-house ductwork, dryer vents and deodorizing are three different jobs at three different prices, and the people searching for them are not the same person. A customer worried about mold after a leak is not the one whose dryer takes three cycles. We split them so each search lands on the page built for it.
- A page per service line
- Dryer vent work split out
- Content matched to the symptom
- Internal links pointing up to the money pages
Most air duct cleaning work is won inside the first three local results, and the profile is what decides who sits there. Local SEO here is unglamorous: categories and cleaning services listed properly, listings consistent across directories, photos filed by service line, and the review signals that lift a two-van operation above a franchise with a call centre.
- Categories and services built out
- Citation cleanup across directories
- Steady review velocity
- Photos filed by service line
When the schedule has a hole this week, paid is the only lever that moves it. We run tight campaigns against high-intent searches, sculpt out the coupon hunters with negative keywords, and layer paid social for the indoor air-quality angle that search alone never reaches — new parents, allergy households, anyone who just bought an older home.
- Campaigns split by service line
- Negative keyword sculpting
- Paid social for the air-quality angle
- Tuned to cost per lead
NADCA certification, real insurance, and a straight price are the three things a burned customer is checking for. Put them where they get read. We automate the review request after every completed job and route it to whichever profile needs it most that month, so the proof keeps building without anybody chasing it.
- Certification and insurance front and centre
- Automated review requests
- Owner responses drafted for you
- Reporting on rating and volume
Most operators cannot say which channel produced last month’s work, so the budget follows whatever felt busy. Call tracking on every channel, with forms attributed back to source, means you can see which searches turned into paid invoices — and cut the ones that never do.
- A tracked number per channel
- Forms attributed to source
- One dashboard, not five logins
- Reporting against jobs booked
Where we work across North Carolina
These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can help.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Marketing for air duct cleaning companies — common questions
How fast does this produce work?
Are dryer vents worth marketing separately?
How do you keep the leads from being tyre-kickers?
Do I own the website and the ad accounts?
Ready to fill the schedule?
Free growth plan — we’ll show you where your next jobs should be coming from.