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Landscaping Marketing

Marketing for Landscaping Contractors That Wins Better Work

Websites, local SEO, and Google Ads for North Carolina landscapers — built so design, install, and maintenance searches turn into booked estimates and recurring contracts.

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Google
Trustpilot
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Capterra
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Real Results
Skyler White website on desktop
Skyler White website on tablet
Skyler White website on phone

Property Sweepers Case Study

“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”

Skyler White

Skyler White

Property Sweepers · Raleigh, NC

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Growth Systems

Choose the system that fits your growth stage

Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.

Starter System illustration
Foundation

Starter System

For contractors who need a clean, professional online foundation.

Best for

  • Newer contractors
  • Bad or outdated website
  • No clear lead tracking
  • Need to look pro fast
See If Starter Fits
Most Popular
Custom System illustration

Custom System

A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.

Best for

  • Built around your goals & budget
  • Start with one service, add more later
  • Call automation, reviews & follow-up
  • Scales as you grow
Build My Custom Plan
Market Leader System illustration
Advanced

Market Leader System

For contractors who want to aggressively grow and own their market.

Best for

  • Established contractors
  • Multiple services or locations
  • SEO + Google Ads + tracking
  • Serious monthly growth plan
Book Strategy Call
Why Figgle

Why landscaping companies choose Figgle Media

A North Carolina agency built only for landscaping companies — here’s what sets us apart.

  • NC-only and contractor-only — we already know how landscaping companies get hired here
  • Built around NC's seasonal demand swings, not generic marketing
  • We report in booked estimates — not clicks, impressions, or vanity metrics
  • Flat monthly fee — never a percentage of your ad spend
Video coming soon Drop in a YouTube link to wire this up
The Process

How we launch your growth system

  1. 1

    Discovery call

    A real talk about your trade, market and service area.

  2. 2

    Free growth plan

    A written plan, sized to your market, in 48 hours.

  3. 3

    Set up your system

    Site, local SEO, ads and tracking, wired together.

  4. 4

    Launch & learn

    Go live, watch the calls land, and tune weekly.

  5. 5

    Scale what works

    Double down on the channels booking the most jobs.

What We Build

What goes into your Landscaping system

Most landscaping companies get a site that looks fine and books nothing. Here's what we build instead — tuned to NC's seasonal demand swings and the way the work actually gets won.

A "landscaper near me" search landing on a matching Landscaping page and turning into booked estimates

Built for intent

Built around "landscaper near me"

When a homeowner searches "landscaper near me" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked estimates.

Landscaping marketing built around each service line

Built for your service lines

One path per service line

Landscaping work splits across design-build, hardscape, weekly maintenance, and irrigation — and they don't convert the same way. We build a dedicated page and ad path for each, so landscaping companies stop losing intent-matched traffic to a single catch-all page.

Trust signals on a Landscaping contractor site

Built to earn trust

Proof that wins the call

Portfolio-led, design-build credentials, real photos of local jobs, and honest reviews are what get a homeowner to pick you. Stock photos never do. Every call and form lands in one dashboard, so you can see which ones turned into paid work — backed by our 90-day performance guarantee.

The Full Program

What a Landscaping Growth Program Looks Like

Most landscaping businesses are buying pieces — a website from one vendor, paid campaigns from another, a directory listing nobody clicks. Real marketing connects all of it: the website, local visibility, paid traffic, reviews, and reporting, every part measured against booked work.

Read more

That is the difference between owning a website and running a digital marketing program. The website is one piece. The program is that plus SEO, paid advertising, social media, content, and review generation — the full set of marketing a modern landscaping business needs, run by one team that only works with contractors.

Design work and maintenance are two different businesses wearing the same logo, and good marketing treats them that way. A maintenance contract is worth a predictable few thousand a year; one full design project can be worth more than a season of mowing. Those are the companies that grow — the ones whose marketing knows the difference. The website has to sell both without burying either, and the marketing behind it has to know which one you want more of this quarter.

Marketing a landscaping business is not the same as marketing a roofer or a remodeler. As a marketing agency that works only with contractors, we already know how this trade gets hired: people buy with their eyes. Your site is a portfolio before it is anything else, and the marketing that works puts the finished work in front of the right neighborhood at the right time of year.

Everything points at one number: booked work. Not impressions, not a ranking screenshot, not a monthly PDF of vanity metrics. Every channel reports back to the jobs it produced, so you can see which part of the marketing is winning and what it costs. That is the whole point of running one program instead of five disconnected vendors.

Most landscaping businesses do not need all of it on day one. We start with the website and whatever books work fastest in your market, prove it, then layer the rest as the calendar fills. The marketing that suits a two-crew business is not the marketing that suits ten crews, and we size the program to where you actually are.

From the website and map visibility to paid traffic, content, and reputation, every marketing piece runs under one roof for one flat monthly fee — no percentage of ad spend, no long contract, and you own every account we touch. Book a free strategy call and we will map the plan for your market.

Before we touch anything, we map the market: which work carries your margin, which neighborhoods your crews can profitably reach, where the competition is thin, and what a booked project is genuinely worth. That decides where the marketing budget lands first. You get a written plan sized to your business and your season, not a template with your logo on the cover — the kind of thinking a good marketing consultant charges separately for.

What's included
  • Market and competitor audit
  • Margin map across the work you sell
  • A written plan sized to your market
  • Budget split by channel, in order

See what a plan costs

Organic SEO is what makes the website compound. We build a dedicated page for design-build, hardscaping, irrigation, lawn care, and maintenance, plus a city page for every town you cover, so organic traffic keeps arriving after the paid budget stops. Done properly it is the half of the marketing that keeps lowering your cost per booked project, and the most durable marketing you can buy.

What's included
  • A page for every service you sell
  • City pages across your coverage area
  • Technical fixes and page speed
  • Monthly publishing that compounds

How our SEO program works

For a local landscaping business, the map is the highest-intent real estate online. We optimize your Google Business Profile end to end — categories, service list, project photos, Q&A, and weekly posts — then earn the citation and review signals that lift you across the towns you actually cover. Of every marketing channel we run this is usually the fastest non-paid win, and it feeds the website with better-qualified visitors.

What's included
  • Categories and job types built out
  • Photos from finished projects
  • Citation cleanup across directories
  • Steady review velocity

See the map pack program

In this trade your site is a portfolio. We make it fast and mobile-first, organised around before-and-after galleries by project type, with design and maintenance on their own paths, an estimate form that does not ask twenty questions, and financing where a homeowner will see it. A slow or generic site quietly caps every other marketing dollar you spend — it is the one asset all the others feed.

What's included
  • Galleries by project type
  • Separate design and maintenance paths
  • Estimate form above the fold
  • Sub-two-second load

See the website work

When the calendar has holes, paid traffic is the fastest lever a landscaping business has. We run tightly managed Google campaigns and paid social against high-intent queries, push budget toward full projects rather than one-off cleanups, and tie every marketing dollar to cost per booked project. Accounts stay in your name, and we never bill a percentage of spend.

What's included
  • Campaigns split by project value
  • Negative keyword sculpting
  • Full projects prioritized over cleanups
  • Weekly bid and budget tuning

How we run paid campaigns

No trade benefits from social media like this one. A finished patio or a regraded front yard is the marketing — we run Facebook and Instagram campaigns that put that work in front of households inside your radius, then retarget everyone who visited and did not enquire. Social media marketing also feeds the galleries with the photography they need.

What's included
  • Facebook and Instagram creative
  • Neighborhood radius targeting
  • Retargeting past visitors
  • Monthly creative refresh

See our social media work

The customer list your business already owns is the cheapest growth available. Automated inbox and text sequences bring back the design quote that went quiet over winter, book spring cleanups before the phone starts ringing, and turn a one-off install into a maintenance contract. It is the cheapest marketing you will ever run.

What's included
  • Spring and fall reactivation
  • Quote follow-up that runs itself
  • Maintenance upsell sequences
  • Seasonal offers to your own list

Helpful content is what makes the marketing compound: planting-zone guides, honest project cost ranges, drainage and grading explainers, and neighborhood pages that reach a homeowner months before they are ready. It is the slow, durable half of the marketing, and it keeps producing long after a campaign budget stops.

What's included
  • Project cost guides
  • Planting and drainage explainers
  • Neighborhood and landmark pages
  • A quarterly editorial calendar

Read the blog

Landscaping is a trust purchase — you are putting crews on someone’s property for days. Reviews do more marketing for you than any campaign ever will. We automate the request after every completed project, route it to the profile that needs it most, and surface the best ones on the website where a hesitant homeowner will actually read them.

What's included
  • Automatic request after every project
  • Owner-voice replies, good and bad
  • Routed to the profile that needs it
  • A review wall on your own site

You are not managing four vendors and refereeing whose fault a slow month was. The people building the website are the people running the marketing and writing the copy. Everything lands in one report you can read in five minutes: what came in, what it cost per booked project, and what we are changing next. One invoice, one team, and marketing that finally behaves like a system.

What's included
  • Every call and form attributed to source
  • Cost per booked project by channel
  • One dashboard, no logins to chase
  • A monthly review call with a human

Get a free growth plan

Ready to win better work?

One team, one flat monthly fee, and you own every account we touch. We only work with contractors, so the marketing already fits how this trade gets hired in North Carolina.

Where We Work

Landscaping work across North Carolina

These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can help.

See all NC service areas

Based in North Carolina

Built in North Carolina, working with contractors statewide.

Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.

Landscaping questions NC contractors ask

How long does landscaping SEO take?
Map Pack and Google Business Profile movement usually shows in 30–60 days. Organic ranking for 'landscaper in [city]' type searches typically lands real traffic in 90–120 days. We work the fast wins first while the long-tail content compounds.
Do I need a brand-new landscaping website?
Not always. If your current site is fast, mobile-friendly, and the lead form actually works, we keep it and build on top. If it's slow, generic, or hides your best project photos — the rebuild pays for itself in the first season.
Can you handle SEO and Google Ads together?
Yes — they belong together. SEO + Ads run on the same dashboard with the same tracking, and we shift budget between the two based on which is producing cheaper booked jobs that month.
Do you work with landscapers outside North Carolina?
We focus on NC because that's the market we know cold — growing seasons, towns, competitive density. We do take selective work outside NC when the fit is obvious, but it is not the default.
Can you help me win more design-build and commercial work?
Yes — that is the point. We position the site around high-value design-build projects and recurring commercial maintenance, so you attract the clients worth keeping instead of one-off price shoppers.

Ready to win better landscaping clients?

Free landscaping growth plan — we’ll show you how to attract design-build and recurring work.