Marketing for Durham Contractors

It depends on trade and budget. In Durham, service trades (HVAC, plumbing) typically see 12–30 qualified leads/month after the 90-day ramp; roofing and electrical 8–20; higher-ticket trades (remodeling, custom builders) 3–10. We don't promise numbers up front — we promise weekly reporting tied to booked jobs.

Realistic timeline is ~90 days for Map Pack movement and 4–6 months for page-one organic on terms like "{trade} Durham NC." Paid search and Local Service Ads book jobs within 1–2 weeks while organic compounds.

Usually yes once spend clears ~$4,500/mo. CPCs and buyer behavior differ between Durham and surrounding markets, so splitting campaigns lets you bid smarter and pace budget to where it converts.

Yes — categories, services, photos, posts, and a review workflow. Durham is a market where small GBP differences move real money in the Map Pack, so it's one of the first things we tighten on day one.

We're NC-only and contractor-only. Most of our clients are in the Triangle and Charlotte metros, but we work the whole state — if your service area straddles regions, we plan budget across both.