Excavation Marketing That Keeps Your Machines Working
Websites, search, and paid campaigns built for North Carolina excavation crews — a program designed to turn local searches into booked work. One monthly price, no long contract.
Everything that books more Excavation jobs
A great website gets you found — but booking jobs takes the whole system. We run local SEO, paid ads, and social for excavation crews, all tied to booked work. Start with what you need and add as you grow.
Web Design
Conversion-first contractor sites that load fast and turn visitors into booked jobs.
Learn moreLocal SEO
Climb the Google map pack and AI search so the right homeowners find you first — no cost per click.
Learn moreGoogle Ads
Show up the second someone searches your service. Tightly managed campaigns built to book jobs, not burn budget.
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Local Service Ads
Land the Google Guaranteed badge at the very top of search — and pay only for real leads, not clicks.
Learn moreFacebook Ads
Create demand before homeowners search — target by area and life event, and retarget every near-miss.
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Instagram Ads
Put your best before/after work in front of local homeowners scrolling their feed.
Learn moreTikTok Ads
Short job videos that reach new and first-time homeowners other channels miss.
Learn moreYouTube Ads
Stay top-of-mind with local homeowners by what they’re watching and searching.
Learn moreBing Ads
Cheaper clicks and an older, high-intent homeowner audience Google Ads never reaches.
Learn moreChatGPT Ads
Get recommended when homeowners ask AI who to hire — before competitors find the channel.
Learn more
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
Why excavation crews choose Figgle Media
A North Carolina agency built only for excavation crews — here’s what sets us apart.
- NC-only and contractor-only — we already know how excavation crews get hired here
- Built around site-prep and earthmoving demand, not generic marketing
- We report in booked work — not clicks, impressions, or vanity metrics
- Flat monthly fee — never a percentage of your ad spend
How we launch your growth system
- 1
Discovery call
A real talk about your trade, market and service area.
- 2
Free growth plan
A written plan, sized to your market, in 48 hours.
- 3
Set up your system
Site, local SEO, ads and tracking, wired together.
- 4
Launch & learn
Go live, watch the calls land, and tune weekly.
- 5
Scale what works
Double down on the channels booking the most jobs.
What We Build
What goes into your Excavation system
Most excavation crews get a site that looks fine and books nothing. Here's what we build instead — tuned to site-prep and earthmoving demand and the way the work actually gets won.
Built for intent
Built around "site prep"
When a homeowner searches "site prep" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked work.
Built for your service lines
One path per service line
Excavation work splits across site prep, clearing, trenching, and demo — and they don't convert the same way. We build a dedicated page and ad path for each, so excavation crews stop losing intent-matched traffic to a single catch-all page.
Built to earn trust
Proof that wins the call
Licensed, insured, and fully equipped, real photos of local jobs, and honest reviews are what get a homeowner to pick you. Stock photos never do. Every call and form lands in one dashboard, so you can see which ones turned into paid work — backed by our 90-day performance guarantee.
Marketing That Books More Dirt Work
Most excavation companies buy marketing in pieces — a website from one vendor, ads from another, a directory listing nobody clicks. A real program connects the site, search, paid campaigns, reviews and tracking, with every part of it measured against booked work.
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That is the difference between owning a website and running a marketing strategy. The program is website design plus search engine optimization, paid search, social media marketing and review generation — the full set an excavation business needs, run by one team that only works with contractors.
This trade sells to two very different buyers. A homeowner wants a driveway or a drainage fix and compares three names on a phone. A builder or GC is looking for a crew that shows up when the schedule says so and does not hold up the pour — a longer sale, far bigger numbers, and won on proof rather than price. We build separate paths for each instead of averaging them into one page that speaks to neither.
Everything reports back to one number: booked work. We track where each call came from, what it cost, and what your return on investment looks like month over month — so the marketing plan is a set of decisions, not a monthly PDF of vanity metrics. That is what you should expect from an excavation marketing agency, and it is why we sell one program instead of a menu. Book a free strategy call and we will map it for your market.
We map the business first: which work carries your margin — site preparation, land clearing, demolition — how far your machines can profitably travel, and what a booked job is worth. That decides where the budget lands first, and it is where excavation company marketing should always start.
- Market and competitor audit
- Margin map across your service lines
- Budget split by channel, in order
Most jobs start with a search. We build the pages that earn rankings — one for every service you sell, plus a city page for each town you cover — so traffic compounds instead of resetting every time a campaign pauses. For local excavating work this is the half of the program that keeps lowering what a booked job costs.
- A page for every service you sell
- City pages across your coverage area
- Technical fixes and page speed
Your Google profile is the highest-intent real estate there is for a homeowner searching nearby — three slots, and the rest of the page may as well not exist. We build it out end to end and add the review signals that lift a two-machine outfit above a larger competitor.
- Categories and services built out
- Citation cleanup across directories
- Steady review velocity
Your site is the hub every channel feeds. Ours are fast and mobile-first, put tap-to-call in the thumb zone, and separate homeowner jobs from commercial projects so each buyer gets its own path. Photos of real machines on real sites do more selling here than any amount of copy.
- Mobile-first rebuild
- Tap-to-call in the thumb zone
- A separate path per buyer type
- Job galleries that prove capability
When the schedule has a hole next month, paid is the only lever that moves now. We run tightly managed campaigns against high-intent searches and tie every dollar to cost per lead, so lead generation stays honest. Accounts stay in your name and we never bill a percentage of spend.
- Campaigns split by buyer intent
- Negative keyword sculpting
- Weekly bid and budget tuning
One team, one flat monthly fee, and you own every account we touch. No percentage of spend and no long contract. You see which channels produce qualified leads and which produce tire-kickers, which is the difference between excavation services that stay booked and ones that chase every call. Most operators have never had that number.
- One flat fee, no percentage of spend
- You own every account from day one
- Reporting tied to booked work
Excavation marketing across North Carolina
These are the NC cities we work in most — but we’re not limited to them. If you serve homeowners anywhere in North Carolina, we can help.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Questions NC contractors ask us
How long does excavation SEO take?
Do I need a brand-new excavation website?
Can you handle SEO and Google Ads together?
Do you work with excavation contractors outside North Carolina?
Ready to book more work?
Free growth plan — we’ll show you where your next booked jobs should be coming from.