Marketing for Generator Installers Who Want Bigger Installs
Websites, search visibility and paid campaigns built for standby generator installers — designed to capture outage-driven demand and turn it into booked installs.
Everything that books more Generators jobs
A great website gets you found — but booking jobs takes the whole system. We run search, paid ads, and social for generator installers, all tied to booked work. Start with what you need and add as you grow.
Web Design
Conversion-first contractor sites that load fast and turn visitors into real enquiries.
Learn moreLocal Search
Climb the Google map pack and AI search so the right homeowners find you first — no cost per click.
Learn moreGoogle Ads
Show up the second someone searches your service. Tightly managed campaigns built to book jobs, not burn budget.
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LSA Program
Land the Google Guaranteed badge at the very top of search — and pay only for real leads, not clicks.
Learn moreFacebook Ads
Create demand before homeowners search — target by area and life event, and retarget every near-miss.
Learn more
Instagram Ads
Put your best before/after work in front of local homeowners scrolling their feed.
Learn moreTikTok Ads
Short job videos that reach new and first-time homeowners other channels miss.
Learn moreYouTube Ads
Stay top-of-mind with local homeowners by what they’re watching and searching.
Learn moreBing Ads
Cheaper clicks and an older, high-intent homeowner audience Google Ads never reaches.
Learn moreChatGPT Ads
Get recommended when homeowners ask AI who to hire — before competitors find the channel.
Learn more
Property Sweepers Case Study
“Figgle Media got back to me right away and turned the whole project around incredibly fast. They built Property Sweepers a beautiful, modern website that loads quick and looks more professional than I ever expected. Easily the best decision I’ve made for my Raleigh business.”
Skyler White
Property Sweepers · Raleigh, NC
Choose the system that fits your growth stage
Every contractor is different. We'll help you pick the right website, SEO, ads, and tracking setup based on your market, services, and lead goals.
Starter System
For contractors who need a clean, professional online foundation.
Best for
- Newer contractors
- Bad or outdated website
- No clear lead tracking
- Need to look pro fast
Custom System
A plan built around your business — start with what moves the needle most, then layer on the rest as you grow.
Best for
- Built around your goals & budget
- Start with one service, add more later
- Call automation, reviews & follow-up
- Scales as you grow
Market Leader System
For contractors who want to aggressively grow and own their market.
Best for
- Established contractors
- Multiple services or locations
- SEO + Google Ads + tracking
- Serious monthly growth plan
Why generator installers choose Figgle Media
A North Carolina agency built only for generator installers — here’s what sets us apart.
- NC-only and contractor-only — we already know how generator installers get hired here
- Built around storm and outage-driven demand, not generic marketing
- We report in booked consultations — not clicks, impressions, or vanity metrics
- Flat monthly fee — never a percentage of your ad spend
How we launch your growth system
- 1
Discovery call
A real talk about your trade, market and service area.
- 2
Free growth plan
A written plan, sized to your market, in 48 hours.
- 3
Set up your system
Site, search, ads and tracking, wired together.
- 4
Launch & learn
Go live, watch the calls land, and tune weekly.
- 5
Scale what works
Double down on the channels booking the most jobs.
What We Build
What goes into your Generators system
Most generator installers get a site that looks fine and books nothing. Here's what we build instead — tuned to storm and outage-driven demand and the way the work actually gets won.
Built for intent
Built around "whole-home generator"
When a homeowner searches "whole-home generator" near you, your site has about three seconds to earn the call. We lead with the job and the city, keep tap-to-call and a short quote form above the fold, and turn that click into booked consultations.
Built for your service lines
One path per service line
Generators work splits across standby generators, installs, and service — and they don't convert the same way. We build a dedicated page and ad path for each, so generator installers stop losing intent-matched traffic to a single catch-all page.
Built to earn trust
Proof that wins the call
Generac/Kohler dealer status and licensing, real photos of local jobs, and honest reviews are what get a homeowner to pick you. Stock photos never do. Every call and form lands in one dashboard, so you can see which ones turned into paid work — backed by our 90-day performance guarantee.
What Generator Marketing Actually Covers
This trade has the strangest demand curve of any we work in. Nothing happens for months, then the power goes out and a year of enquiries arrives in four days. Marketing for generator installers only works if it is built for that shape.
Which means the work happens in the quiet months. You cannot build search visibility during an outage — the ranking has to already exist when the lights go off, because that is the moment every homeowner in the county starts looking at once.
The cards below cover the whole program: being visible before the storm, converting the burst when it comes, and turning a one-off install into decades of service revenue.
Generator installation marketing runs on outages
Demand here is not seasonal, it is event-driven, and that changes the whole plan. A hurricane, an ice storm or a grid failure produces more enquiries in a week than the previous quarter combined. Generator installation marketing spent flat across the year wastes budget in calm months and run dry exactly when it matters. The right shape is a low floor most of the year with real headroom held back to deploy the moment the outage hits.
Rank before the lights go out
You cannot buy your way to the top of organic results in the two days after a storm. That position has to already be yours. Everything that ranks — the cost pages, the sizing guides, the comparison content — needs writing months earlier, in the quiet stretch when nobody is thinking about backup power. This is the single biggest difference between installers who win storm weeks and installers who watch them, and it is why generator marketing has to start in a quiet month.
Paid search earns its keep here
Most trades we work in want their advertising budget trimmed. This one does not. When demand spikes, paid placement is the only lever that responds within hours, and the intent behind those searches is about as unambiguous as it gets — someone sitting in the dark pricing a permanent fix. Tight negatives, real budget, and a landing page that loads on a phone running low on battery. Cost per lead spikes during a storm and is still the cheapest work you will buy that year.
Publish sizing and price guidance
The two questions every buyer has are what size they need and what it costs, and most installer websites answer neither. Publishing honest bands by home size and load, along with what a whole home generator actually covers versus a partial system, filters out the browsers and earns trust from the buyers. It also ranks, because it is what people search during the research phase — installation seo that pays back for years.
The install itself is half the sale
Buyers are not just choosing a unit, they are choosing whether the job will be done properly — the pad, the gas line and propane or natural gas supply, the transfer switch, the permit, the inspection. Showing that work in photographs, and explaining the permitting you handle, separates a real installer from a box-shifter. This is where the higher-margin jobs are won.
Service contracts are the real prize
A standby unit needs annual maintenance for twenty years, and the person who installed it is the obvious choice to service it. Yet most installer sites mention maintenance nowhere. Building the plan into the site, the follow-up and the handover turns a single install into decades of predictable revenue at no further acquisition cost — service marketing with no acquisition cost attached.
Your profile carries the storm week
When the power fails, people search on phones and call whoever appears first with credible ratings. The listing does more work in those four days than the website does. Your Google Business Profile wants categories set correctly, services listed in full, photos of real installs, and questions answered before anyone has to ask. It costs nothing and most competitors leave it half-built.
Ratings decide a five-figure purchase
Nobody spends this much with a company that has four ratings from two years ago. Recent, steady feedback is what makes a stranger comfortable committing to a permanent installation on their house. Asking every customer at handover is unglamorous and it moves more work than any advertising budget at this ticket. Lead generation gets cheaper as the ratings build.
Answer during the burst
The week after an outage is when a year of revenue is decided, and the operators who win it are the ones who pick up. Overflow handling, missed-call text-back and a form that reaches a phone rather than an inbox are worth more that week than any campaign tweak. A lead that rings out during a storm goes to the next generator business on the list within a minute.
Generator dealer marketing you can measure
Every call and form tied back to the campaign, the page and the search that produced it. In a trade this spiky, month-on-month reporting is meaningless — every ads campaign gets compared against the same period last year and against cost per booked install. Without call tracking most of it is invisible, because at this ticket the customer rings rather than fills in a form.
You own all of it
The website, the analytics, the advertising accounts, the listing, the phone numbers and the content. In your name, on your billing, and yours to keep if you leave — including the ranking history, which in this trade is the asset that pays out during the next storm.
What we will tell you not to do
Do not build a campaign during an outage; it is already too late. Do not spend evenly across a calm year. Do not run traffic to a site that does not explain permitting or sizing. Do not let generator dealers outrank you on questions you could have answered. And do not pay anybody a percentage of your spend, because that arrangement rewards them for talking you into more of it.
Built in North Carolina, working with contractors statewide.
Headquartered near Raleigh — we serve roofing, HVAC, plumbing, electrical, concrete, landscaping, remodeling, and home-builder contractors across NC.
- Serving contractors across North Carolina
- (919) 679-1115
Questions installers ask
How fast does this produce enquiries?
What does it cost?
Our work comes in bursts after outages. Can marketing handle that?
We sell service contracts too. Does that change anything?
Who owns the accounts?
Ready to book more installs?
Free growth plan — we’ll show you where your next installs should be coming from.